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Unlocking Growth Through UX Research

UX Planet

Over time, it has evolved from a simple set of metrics into a comprehensive system for understanding user behavior at each stage of the product journey PostHog,2023. Additional statistics reinforce this argument: 74% of SaaS companies consider their product the primary driver of growth OpenView, 2022.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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How aligning product and marketing teams improves customer experience

Mind the Product

I’ve worked on the teams of several SaaS products in a dual marketing/product management capacity, and have seen first-hand the overlapping work that exists between crafting a compelling brand, and building a product that people love. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”.

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Moving from Solutions to Problems

Folding Burritos

The reason is that we often fail to be constructive and pedagogic; if we don’t try to change their mindset, we’re sentencing ourselves to be thought of as “those pesky Naysayers.”. What we want is to create a culture where stakeholders come to us with problems, rather than ready-made ideas and solutions (i.e. features.).

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Applying Proto-Strategy to Product Management

The Product Guy

Some fundamental principles I found helpful when starting this exercise, Keep it short and sweet so that you can quickly memorize the core message. Define my interpretation of the solution with its value proposition. A word of caution here on offering a solution to your defined problem. Define a specific problem space.

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Creating a PLG Tech Stack: Best Tools To Include

Userpilot

Wondering what tools you should have in your PLG tech stack to guarantee business success? Successful SaaS companies don’t rely on a single tool doing all the work to drive product-led growth but a multitude of tools specializing in different tasks simultaneously.

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What is a customer data platform?

Intercom, Inc.

A customer data platform is software that pulls in multiple data streams into one consistent database that helps to organize and manage customer data. . What is the purpose of a customer data platform? To understand the purpose of a customer data platform, it helps to look at some third-party definitions. .