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9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

The study showed that companies that get customer success right prioritize technologies that improved customer experience. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience. What is a customer engagement platform (CEP)?

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15 Best HubSpot Integrations to Drive SaaS Business Growth

Userpilot

Are you looking for the best HubSpot integrations to access a broader set of solutions? HubSpot offers customer relationship management (CRM) software solutions for businesses. The platform allows integrations with multiple software platforms. This means you can send and receive data to/from HubSpot.

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What is Marketing Research? Examples and Best Practices

Userpilot

If you are seeking insight into how marketing research can influence the trajectory of your SaaS, then you have come to the right place! For SaaS product managers, market research, including competitive analysis, is crucial. Surveys (here – in-app survey templates from Userpilot ). Interviews. Focus groups. Product trials.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later).

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7 Best Self-Service Software Tools For SaaS

Userpilot

Having a hard time choosing the perfect customer self-service software? Important features to look out for in a self-support tool. Seven of the best software tools to choose from, along with their features and pricing. What are the benefits of customer self-service software? You clicked on the right guide.

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Saas analytics tools [Best 20+ SaaS Analytics Tools For 2021 – By Use Case]

Userpilot

Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions. But how do you ensure you’re picking the right tools?

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How I treat creative copy like a product—using data

Mixpanel

For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels. While doola does both, understanding how customers think about their paint point and what they type in Google to find a tool like yours is key.