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So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. How to apply actionable metrics to different SaaS business stages. What is product analytics?
This week on Productside Stories, host Rina Alexin sits down with Abner Rosales , Senior Director of Product Management Analytics at Experian. Abner shares real-world examples of navigating failures, spotting unvalidated solutions, and prioritizing effectively on roadmaps to stay ahead of the curve.
Through real examples from his work in consumer electronics and aerospace industries, Jack shows how PDMA’s body of knowledge helps create successful products while avoiding common pitfalls in portfolio management. For example, his business unit needed to coordinate holidays across three regions: Sweden, Taiwan, and Japan.
Be Consistent Across Platforms Your brand should be cohesive across various channels—whether it’s your LinkedIn profile, industry blogs, or internal communications. For example, if your brand centers around being a data-driven decision-maker, ensure that your communications emphasize this.
Speaker: Eric Feinstein, Professional Services Manager, Looker
He will use the example of a product manager of a learning management softwaresystem and how she would go through the process of defining reporting for users of the product. How to evaluate embedded analyticsolutions as strategy to greatly reduce initial and on-going engineering effort.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. It covers key topics, such as: Defining UX analytics. What is UX analytics?
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. To help you get started, we’ve compiled 11 powerful gamification examples to improve your user onboarding process. Below’s an example from Airtable. Example of leveling up. Source: Todoist. #6.
Most product teams get mobile appanalytics wrong. They track 47 different key performance indicators (KPIs) in their mobile analyticsplatform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data.
Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at bol.com; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health
Join data & analytics leaders from Starbucks, Cardinal Health, and bol.com for a webinar panel discussion on scaling data literacy skills across your organization with a clear strategy, a pragmatic roadmap, and executive buy-in. You’re invited! Unlocking enhanced levels of value and insight from data using a semantic layer.
For example, a product manager leading a cross-functional team on a critical project might begin by hosting regular listening sessions with stakeholders to understand their concerns and align on goals. For instance, a general example of successful experimentation could involve testing a new onboarding flow for a SaaS product.
With the right release notes template, you can transform your software updates from snooze-fests into engaging content that keeps your users in the loop. Here are the most common types of release notes: Software release notes : These documents summarize changes made in a new software release. What are release notes?
You can gather all the user feedback or behavioral data you want or even generate tons of Google Analytics reports. Despite all these efforts, you’re probably still not acting on product analytics correctly. Kevin has almost a decade of experience working at some of the world’s most innovative software companies.
Let’s review everything your customer success team has to do in the absence of any customer success tools. That’s where CSM tools come in, to proactively manage all of the above and more. Best customer success software for startups and small companies. Defining a customer success tool and other FAQs.
Speaker: Andrew Wynn, Senior Product Manager, Looker
As a product manager, you know how helpful custom tailored data solutions can be to doing your job well. But proper data analyticssolutions take work to deliver - it's not as simple as just building a dashboard. Learn product analytics best practices from Andrew Wynn, Product Manager at Looker.
Nearly 60% of mobile teams still rely on self-hosted push tools. They trade short-term savings for long-term pain: no analytics, poor timing control, and zero personalization. If youre serious about building a mobile app, you cant afford to make such costly mistakes. One swipe, and your user is back in the app.
Reveal Embedded Analytics For product owners, leveraging data is not just an advantageits a necessity. Product analytics empowers you to understand gaps in your offering and how users engage with your product. Both embedded analytics and product analytics are designed to help product owners in diverse ways.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. How are we building production-quality software? I think that was in 2004. What does that mean?
When your company adopts multiple SaaSsolutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. This fragmentation occurs when critical business information becomes scattered across disconnected systems, creating dangerous blind spots for product managers trying to make informed decisions.
Speaker: Speakers from SafeGraph, Facteus, AWS Data Exchange, SimilarWeb, and AtScale
Data and analytics leaders across industries can benefit from leveraging multiple types of diverse external data for making smarter business decisions. Data and analytics specialists from AWS Data Exchange and AtScale will walk through exactly how to blend and operationalize these diverse data external and internal sources.
What separates a good app from a great one? It’s what you do with the behavior data your app collects. All questions you can only answer with: Mobile app tracking. All questions you can only answer with: Mobile app tracking. What is mobile app tracking? Track mobile app engagement metrics with Userpilot.
An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Why build interactive demos for your SaaS product? Analyze user data : Dive into your product analytics to understand how users interact with your product.
Increasing new user activation Boosting feature adoption Improving trial-to-paid conversion How do you currently analyze in-app user behavior? The tools you use determine the depth of your behavioral segmentation capabilities. Basic analytics (e.g., You have the goals, now get the tool that makes it easy.
If youve recently launched a mobile app and want to increase app users, its going to be an uphill battle. Because most mobile apps lose 77% of their users within 3 days! Its about building a repeatable system that drives discovery, boosts engagement, and keeps users coming back. Here’s how to build that system: 1.
Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. As PMs, we all know the importance of building a successful product-led growth strategy. But what else do they have in common? What features do their strategies have that allow them to see continued success in this ever-changing market?
From new UX-related technologies and automation to personalization. Its influence is growing across three key areas: innovative technologies, automation of design tasks, and personalized user experiences. Together, these technologies are transforming how UX design approaches personalization, accessibility, and user interaction.
And not because AI itself is broken, but because companies keep treating it like a science project instead of a tool that actually needs to solve problems. The AI for AIs Sake Crowd : Teams that implement AI solutions without checking if anyone actually needs or wants them. Instead, find the everyday inefficiencies AI can fix.
For example, a recent video called “When they cancel plans but you’re both introverts,” was inspired by Leah and Phillip’s introvertedness. Analytics let Leah and Phillip see what aspects of their content viewers are engaging with most.
The right customer analyticsplatform helps you uncover exactly how customers interact with your product: so you can spot issues early, optimize user journeys, and drive sustainable growth. With a reliable analyticssolution , you wont miss critical signals or overlook game-changing insights that could increase product adoption.
Whether for tracking feature adoption or spotting drop-off points, the right analyticstool can make or break your growth. But if you ask me, theres simply no one-size-fits-all solution. Some tools are great for marketers, and others are for product or development teams.
Which product feedback software should you choose for your SaaS? The choice is tough because there’s no single tool that covers all use cases. What’s worse, you will find multiple tools in each category, making it incredibly difficult to pick the tool that satisfies your needs and offers the best value for money.
Cascade: UI Elements in Light Mode Templates and AI tools can help in spots, but they don’t feel your context or see every nuance. In the wrong hands, they can turn a helpful tool into a harmful one. Admin analytical dashboard for the fitness app Step 1. A tool for everyone usually helps no one.
In this article, you will explore why customer expansion matters for your SaaS growth, discover various customer expansion tactics, and learn how to embed them in successful expansion campaigns. This metric helps SaaS companies track the effectiveness of their expansion efforts. What is a customer expansion strategy?
Session recordings are digital recordings of user interactions with a website or app. They reveal patterns in user attention, for example, where they click or how far they scroll. However, session replay analyticstools don’t record users’ screens. What are session recordings? How do you analyze session recordings?
Contextual in-app messages and tooltips. Userpilot gives you the tools to improve activation, drive adoption, and increase retention without writing any code. I’ve worked with many SaaS teams that pour their entire budget and brainpower into getting customers through the door. They might not even be looking for your tool yet.
The solution seems obvious: improve your customer research process. What is customer research in SaaS? For SaaS companies, this “listening” can take many forms to learn how users interact with their product and uncover areas for improvement.
Looking for the best tools for interactive user guides for your company? There are plenty of solutions for interactive user guides on review sites, but they dont make the choice any easier. In this post, Ill explain which interactive user guide software is the best fit for your company and needs.
Creating a solid app is only half the battle won. Without measuring and aggressively improving the right mobile app metrics, youll struggle to stay afloat. Most apps experience 89.3%-98.7% churn within 30 days, and in-app purchase conversion rates are often below 5% for the small number of users who remain.
User experience can make or break a web app. If your software is slow or buggy, users wont stick around for long. Thats where real user monitoring tools come inthey provide real-time insights into how users engage with the app , helping you detect performance issues before they impact your bottom line. The worst part?
Tracking user behavior analytics in mobile apps is a whole different challenge compared to the web. Without a global DOM or easy auto-capture tools, tracking mobile app user behavior takes more planning. You need clear goals, the right events, and analyticstools that fit your app’s journey.
1] Below are four examples of how this can be achieved. Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2]
Leveraging product analytics isnt just about making pretty dashboards; its about viewing your existing data as a learning opportunity to make informed decisions with your onboarding strategy. Create analytics dashboards easily with Userpilot. The key is to segment your analytics based on your specific goal.
This statistic buttresses the importance of personalization during app conversion optimization. First, though, let's explore what app conversion is and how you can determine a good conversion rate for your mobile app. What is an app conversion? What is a good conversion rate for an app?
For example, let’s say your team is developing new project management software for small- to medium-sized businesses. For instance, here is how you can personalize an onboarding checklist based on your customers’ JTBDs: ‹ › Onboarding personalization example. …and tailored in-app tutorials to introduce core features.
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