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When your company adopts multiple SaaSsolutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
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From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. It also provides examples of SaaS organizations that have mastered it and explains how Userpilot can help you follow in their footsteps. Value-based growth is a strategy with customer value as the main growth driver.
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How do you enhance your onboarding efforts and delight customers? And building a personalized customer experience is a fantastic way of doing that. You need to build based on valuable customer data. There are many clear benefits to introducing a personalized customer experience within your product. Let’s go!
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Are there any special tools I can use? Churn risk is the possibility that a customer will stop doing business with you. The main way SaaS companies determine this risk is through in-app activities. Identifying churn helps to: Improve retention and increase your base of loyal customers. What is customer churn risk?
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