The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

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Userpilot

JUNE 12, 2024

This helps tailor your marketing strategies to effectively reach and engage them. Choose useful channels : Select marketing channels that align with where your target audience spends their time. This ensures your efforts are focused on platforms that yield the highest user engagement and conversion rates.

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Userpilot

DECEMBER 13, 2023

Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement. Value innovation – providing an innovative and disruptive solution to user problems at a lower cost to maximize the perceived value of the product.

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The Product HQ

JUNE 1, 2024

In the case of someone like a Software product manager, this may prove challenging. They work with typical product management software and also manage the product roadmap as well as the product team. In this article, we’ll take a closer look into the roles, duties, and abilities of a software product manager.

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The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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Lenny Rachitsky

JUNE 11, 2024

Subscribe now Chatbot tools like ChatGPT and Perplexity are quickly becoming de facto co-pilots for product managers. And 85% are using one weekly 🤯 Robert Bye, a PM at Figma, shared a common sentiment: When was the last time a new tool went from non-existent to daily use for the majority of product managers? Why did it work?

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Userpilot

JANUARY 23, 2024

As for creating a brand positioning strategy, there are some steps you need to follow: Identify your target market and create a detailed customer persona. Conduct deep market research through surveys and interviews to understand customer preferences and market trends. What is product positioning?

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Userpilot

JUNE 12, 2024

Thus, they need the right product management tools and specialized software for certain stages. Here are some of the tools one must not miss: Best tool for product management: Userpilot – With Userpilot , PMs don’t need to look anywhere else. It’s the perfect tool for real-time team collaboration and discussions.

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Userpilot

OCTOBER 26, 2023

How can you implement them in the SaaS context? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. To see how Userpilot helps SaaS companies grow, book the demo!

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The Product HQ

JUNE 1, 2024

It also requires you to have a sound foundation in the technologies that developers use to build AI products. This includes any relevant programming languages that they use in app development. This course equips you with the technical knowledge and skills needed to manage products that incorporate complex technologies.

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The Product Coalition

FEBRUARY 23, 2024

The title “product manager” is often misapplied within the technology sector, leading to a disconnect between role expectations and actual responsibilities. Instead of rushing into solution mode, I look for individuals who seek to understand the customer’s needs, the problem being addressed, and the market context.

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Userpilot

APRIL 6, 2023

After all, you want your newly released software to be as good as it gets when it’s finally launched, right? This means complicated UI , redundant features, and unnecessary use of complex technologies. Use opportunity solutions trees to align the problems you try to solve with product goals.

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Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

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Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Once the product is out, use product analytics to track your success metrics. To evaluate your in-app messages, use flow analytics. Online analytics is a good start.

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Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? Userpilot is a growth platform with advanced feedback and analytics functionality. A product team structure is how a business organizes the product team to best support software development. Easy to measure progress objectively using product analytics.

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Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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The Product HQ

MAY 10, 2024

Step 1: Get Certified in Technical Product Management The world of technology is in a constant state of evolution. With it, we’ve also seen a significant increase in the number of products that incorporate technology in some way, shape, or form. This goes beyond the traditional SaaS industry.

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Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Collecting user feedback in-app is the most direct way to gain insights into customers’ needs. The product management role is very complex.

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Userpilot

AUGUST 13, 2023

Examples of different prioritization frameworks. A product prioritization framework helps you maximize customer value and deliver the best ROI by encouraging methodical examination of data before making decisions. Validate them with data from other sources, like analytics or insights from customer-facing teams.

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Userpilot

SEPTEMBER 15, 2023

Preference testing helps teams design user-friendly and intuitive UIs, websites, and apps that satisfy user needs. To recruit participants that are representative of the target audience, use dedicated services or tools. If recruiting from your existing user base, leverage the segmentation features of your tool and engage them in-app.

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The Product HQ

MAY 10, 2024

Today, more and more businesses are looking for product managers specializing in artificial intelligence and machine learning technologies. According to AI trends from Finances Online , the CAGR growth rate for the market size of the AI industry exceeds 33% between the period 2019 and 2022.

Artificial Inteligence 52

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Userpilot

JANUARY 31, 2022

The different specialization categories: core product manager, growth product manager, technical product manager, platform product manager, and innovation product manager. Run continuous market research, discovery, and/or user research to better understand how to solve problems. Platform Product Manager.

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Antwak Blog

APRIL 15, 2021

What is SIEM software? What do you mean by SIEM software? How does it function and how to pick the right tool for your business? The present Security Information and Event Management (SIEM) software sellers are presenting AI , advanced statistical analysis and other analytical methods to their products.

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Antwak Blog

APRIL 15, 2021

What is SIEM software? What do you mean by SIEM software? How does it function and how to pick the right tool for your business? The present Security Information and Event Management (SIEM) software sellers are presenting AI, advanced statistical analysis and other analytical methods to their products.

Research Software 52

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Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. The insights from the market research feed into the go-to-market strategy. Goal Setting Framework.

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Userpilot

APRIL 10, 2021

The larger your SaaS empire becomes, the more likely this is to be the case. Why is Customer Segmentation important for SaaS? Customer Segmentation is when businesses divide customers into groups according to common characteristics, in order to create better product experiences and more effective market positioning.

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Mixpanel

DECEMBER 13, 2022

I’ve talked to a lot of users, ranging from users of apps to professional services. That’s not to say user interviews and other forms of market research are a waste of time. If you ask, “What features would you like to see most in the next version of an app?” Put another way, users live their own lives.

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The Product HQ

JUNE 1, 2024

While you don’t need to know as much about technical product development as an engineer, you should have a good enough understanding and basic knowledge of how technology works. For starters, having sound knowledge of technical product development will make it easier for you to plan with software engineers.

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Userpilot

MARCH 25, 2022

You can do in-person interviews with interested members of your target market, use focus groups, or even multiple-choice questions surveys to collect useful data. There are also some other methodologies that testing tools can easily handle. You can also use product analytics tools like Userpilot. Message testing tools.

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PMLesson's Ace the PM Interview

JULY 22, 2020

To do so, they interact with software engineers and data scientists on a daily basis. This means communicating the user's pain points and clarifying requirements to software engineers. That's what software engineers do. Product managers clarify requirements and provide insights to market trends.

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Userpilot

AUGUST 21, 2023

Product management encompasses the entire SaaS lifecycle from ideation to launch and everything that follows. Here are the product management skills and experience questions you should ask: How do you perform customer research? What software have you used in your previous roles? Explain your prioritization framework.

User Testing 98

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Userpilot

MAY 27, 2024

TL;DR Product thinking is the process of identifying problems and coming up with solutions by placing the user in the center. This practice also invites you to think of your business goals and current technology limitations. Identify and assess market opportunities, by researching market gaps and trends to tailor profitable products.

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The Product HQ

MAY 10, 2024

Deloitte has shared that more and more businesses are embracing technology in their business processes and solutions. Gartner has also foreseen this transformative digitization, forecasting continued growth and achievement for business objectives in the coming years for both software and devices.

Customer Experience 52

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Userpilot

MARCH 8, 2022

An iterative product framework for identifying and pursuing the right opportunities to create value. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

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The Product HQ

MAY 10, 2024

To do so, startup product managers will need to conduct market research to maximize product-market fit. Once your team has completed the development phase, you must also participate in creating a marketing plan for your product. Have a solid technical background and understand the complexities of software development.

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PMLesson's Ace the PM Interview

APRIL 26, 2022

Careers in data science or analytics are some of the most in-demand jobs. Exponent Anthony Pellegrino Why Choose a Career in Data Science or Analytics? Data scientists are curious and analytical. Let’s look at what is behind this growing job field and how to know if it is the right career for you.

Data Visualization 52

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Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Build in-app flows to help users discover features. User empathy.

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