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So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analyticsstrategy. How to apply actionable metrics to different SaaS business stages.
This week on Productside Stories, host Rina Alexin sits down with Abner Rosales , Senior Director of Product Management Analytics at Experian. Abner dives into governance strategies and the importance of validating user needs to avoid costly mistakes. Real-world strategies for navigating career challenges and driving results.
And not because AI itself is broken, but because companies keep treating it like a science project instead of a tool that actually needs to solve problems. Itll be the ones who know how to separate hype from reality, focusing on pragmatic AIAI that works, delivers value, and integrates seamlessly into business processes.
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Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at bol.com; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health
Join data & analytics leaders from Starbucks, Cardinal Health, and bol.com for a webinar panel discussion on scaling data literacy skills across your organization with a clear strategy, a pragmatic roadmap, and executive buy-in. You’re invited! Unlocking enhanced levels of value and insight from data using a semantic layer.
While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. In this article, you will explore why customer expansion matters for your SaaS growth, discover various customer expansion tactics, and learn how to embed them in successful expansion campaigns.
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You can gather all the user feedback or behavioral data you want or even generate tons of Google Analytics reports. Despite all these efforts, you’re probably still not acting on product analytics correctly. Kevin has almost a decade of experience working at some of the world’s most innovative software companies.
If youve recently launched a mobile app and want to increase app users, its going to be an uphill battle. Because most mobile apps lose 77% of their users within 3 days! Its about building a repeatable system that drives discovery, boosts engagement, and keeps users coming back. Here’s how to build that system: 1.
Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker
King uses almost a competitive launch strategy for new games, as each game has a series of KPIs that it needs to meet. King’s product managers rely heavily on analyzing product features using analytics data and visualization to improve outcomes. The key is the strategy and tools for accessing product data at the level that you'd like.
When your company adopts multiple SaaSsolutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. This fragmentation occurs when critical business information becomes scattered across disconnected systems, creating dangerous blind spots for product managers trying to make informed decisions.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. What I like about this language is it helps us evaluate how balanced we are in our approach.
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Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA
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When Jane, a seasoned product manager, started her new role at a fast-growing SaaS company, she was ready to make an impact. With the right strategies, you can hit the ground running, build trust, and leverage your expertise to thrive in your new role. It shows youre thoughtful, analytical, and focused on results. The good news?
Nearly 60% of mobile teams still rely on self-hosted push tools. They trade short-term savings for long-term pain: no analytics, poor timing control, and zero personalization. If youre serious about building a mobile app, you cant afford to make such costly mistakes. One swipe, and your user is back in the app.
This month’s roundtable brought together a powerhouse panel to explore one of the biggest challenges in product careers today: How do you grow, scale, and stay effective across radically different company environments? Before we dive into the highlights… Want the full, enhanced recap with strategytools you can use right now?
Let’s explore nine market-proven user onboarding strategies that transform curious first-timers into loyal advocates who stick around long-term. For example, let’s say your team is developing new project management software for small- to medium-sized businesses. Learn how to use and read paths. Frustrating, right?
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A well-crafted release note can transform how you communicate product updates to your users. With the right release notes template, you can transform your software updates from snooze-fests into engaging content that keeps your users in the loop. They include guidelines that help users understand the value of your software updates.
Reveal Embedded Analytics For product owners, leveraging data is not just an advantageits a necessity. Product analytics empowers you to understand gaps in your offering and how users engage with your product. Both embedded analytics and product analytics are designed to help product owners in diverse ways.
A solid customer lifecycle strategy starts with a strong onboarding experience. How do you currently drive feature adoption? Contextual in-app messages and tooltips. Your strategy for existing customers defines growth and advocacy. It’s time for a proactive customer lifecycle strategy. ” moment quickly.
This statistic buttresses the importance of personalization during app conversion optimization. You must find the right balance of strategies that bring immediate results while driving long-term product growth. In this article, we discuss techniques from both divides and how you can implement them. What is an app conversion?
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In this article, we will mainly focus on how AI-driven UX has impacted and will continue to influence the modern business world. From new UX-related technologies and automation to personalization. To do this, we will analyze effective strategies and refer to some key successful studies. No one can denythat. If so, read on!
Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. Onboarding gamification is a strategy that uses game design elements, like points, badges, or progress bars, to motivate users to take action during the onboarding process. What is onboarding gamification?
Increasing new user activation Boosting feature adoption Improving trial-to-paid conversion How do you currently analyze in-app user behavior? The tools you use determine the depth of your behavioral segmentation capabilities. Basic analytics (e.g., You have the goals, now get the tool that makes it easy.
How do you create an experience that captivates users and enhances their learning journey? How can you balance functionality with aesthetics, ensuring your app is both intuitive and visually appealing? The tricky part of education app design is to devise an experience that solves a problem, inspires, and captivates.
Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale
Join this webinar panel for practical advice on how to build and foster a data literate, self-service analysis culture at scale using a semantic layer. In this webinar you will learn about: Making data accessible to everyone in your organization with their favorite tools. Driving a self-service analytics culture with a semantic layer.
Your app experience makes or breaks user loyalty: the slightest improvement can boost retention and revenue. With Userpilots mobile solution , you can personalize in-app flows, trigger context-aware push notifications, and capture real-time insights: all without writing a single line of code. But it doesnt have to be that way.
Creating a solid app is only half the battle won. Without measuring and aggressively improving the right mobile app metrics, youll struggle to stay afloat. Most apps experience 89.3%-98.7% churn within 30 days, and in-app purchase conversion rates are often below 5% for the small number of users who remain.
Looking for the best tools for interactive user guides for your company? There are plenty of solutions for interactive user guides on review sites, but they dont make the choice any easier. In this post, Ill explain which interactive user guide software is the best fit for your company and needs.
How they’re different from heatmaps. How to analyze them. Session recordings are digital recordings of user interactions with a website or app. For optimal results, use both tools: heatmaps to spot patterns in what users do collectively and session recordings to investigate the ‘why’ behind those patterns.
Speaker: Eric Feinstein, Professional Services Manager, Looker
He will use the example of a product manager of a learning management softwaresystem and how she would go through the process of defining reporting for users of the product. How to evaluate embedded analyticsolutions as strategy to greatly reduce initial and on-going engineering effort.
Tracking user behavior analytics in mobile apps is a whole different challenge compared to the web. Without a global DOM or easy auto-capture tools, tracking mobile app user behavior takes more planning. And the behavioral data you do collect depends on what you choose to track and how you track it. Not so much.
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Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your product metrics for growth by focusing on retention and building a product users truly value. We’ll discuss these strategies here, but to get the full scope of Dan’s proven methods, you can watch his talk : Let’s dive in!
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In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Table of Contents What Is Outsourced Software Product Development? What Is Outsourced Software Product Development?
Or they never install the mobile app and miss half the product experience. " The solution isn't more tools: it's one omnichannel customer engagement platform that connects every user interaction and related analytics. Your user signs up on the web but ignores the onboarding flow and never returns.
Everyone enjoys using mobile apps in their native language. In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. How do you go about it? Why invest in a mobile app localization strategy?
The competition for customer attention in app stores is intense , to say the least. million apps on Google Play for Android users to choose from and 2 million on the Apple App Store for iOS users, user engagement is being pulled in a million directions (literally). Try to understand what the in-app user journey is like.
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