This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Through real examples from his work in consumer electronics and aerospace industries, Jack shows how PDMA’s body of knowledge helps create successful products while avoiding common pitfalls in portfolio management. Market Research Jack emphasizes that market research remains the most important skill for product managers.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. How are we building production-quality software? I think that was in 2004. What does that mean?
These days, many companies offer a knowledgebase for their customers to use. The self-service aspect of knowledgebases makes them natural time-savers for users and businesses alike. But a knowledgebase – or, as we call it here at Intercom, a help center – shouldn’t stand alone as your only support option.
An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Why build interactive demos for your SaaS product? Analyze user data : Dive into your product analytics to understand how users interact with your product.
Knowledgebase creation is critical to enhancing self-service support. Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. The five steps to knowledgebase creation include: Identify areas where users need help.
SaaStools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? Then read on to discover the top 20 cloud-basedapps that will help streamline different parts of your business. TL;DR SaaStools are applications that users can access through an internet connection.
But figuring out which sales tools you should buy and invest in – let alone what each tool even does – can be a daunting task. This is especially true when you consider the seemingly endless list of sales tools to choose from. Before we begin: how to choose your sales tools. Better tools, not more tools.
Using software for product management. This article will examine some of the best product management software in the market. TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features.
That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships. Integrations with other tools: Does it integrate with CRM, marketing automation, and other essential business applications?
Are you on the lookout for tools that can help you improve customer retention ? There are quite a few solutions around, so it might be difficult to find, especially as we’re not talking about one specific set of tools but rather a whole range of different solutions covering a range of use cases.
Wondering what tools you should have in your PLG tech stack to guarantee business success? Successful SaaS companies don’t rely on a single tool doing all the work to drive product-led growth but a multitude of tools specializing in different tasks simultaneously.
Looking for the best customer experience management software to fuel growth and drive product adoption ? This comprehensive guide breaks down the top 10 platforms, comparing features, pricing, and benefits to help you make an informed decision. Research the available options. Search no further. Ready to get started?
Wondering how to build a knowledgebase in-app for your SaaS product? A knowledgebase is a central hub of resources that helps your customers solve problems and learn more about your product. Conduct thorough research to determine your knowledgebase structure. Let’s dive in!
Having a customer engagement platform in your toolbelt can greatly increase your conversions, and help you drive business success. Here are 12 of the best customer engagement platforms in 2024! Userpilot is the best in-app customer engagement solution for web apps. Whatfix is the best employee engagement platform.
Product adoption software is the lifeblood of the modern product management process. In this article, we explore what product adoption software does and identify 12 of the best product adoption tools on the market. TL;DR Product adoption software drives users to adopt a product through carefully curated product experiences.
How many customer segmentation tools are out there? Here, we have listed a few popular customer segmentation software options and described their pros and cons. Moreover, you will learn what data each tool provides and how to use them to accomplish tasks. What is a customer segmentation tool? Dozens, hundreds?
Looking for the best tool for onboarding new customers for your SaaS company? There are plenty of solutions for onboarding new customers on review sites, but they don’t make the choice any easier. video tutorials , in-app guidance flows, chat support, and more). Appcues: best tool for mobile user onboarding.
User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. In this post, we’ll clarify what user adoption is, explain the best practices, and share some tools you can leverage to make a bigger impact in your job.
In this comprehensive guide, we’ll break down underlying customer activation strategies and actionable strategies, specific onboarding tools , and techniques, and tangible examples to learn from. All of that will help you nail customer activation in your own SaaS. SaaS owners and product managers are busy people.
How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Implementing self-service support solutions like resource centers.
These examples illustrate the global trend: AI is enabling higher engagement on digital platforms and scaling up customer support without sacrificing quality. billion in AI in 2024, making it the second-largest industry for AI spending (after software/IT services at $33 billion and ahead of retail at approximately $25 billion).
Introduces tools that you can use to automate your marketing processes. TL;DR Marketing automation describes the use of softwaretools to automate repetitive marketing tasks, like sending emails or scheduling social media content. 87% of companies either use or are planning to implement marketing automation solutions.
Most SaaS companies understand the value of user feedback , but few actually have a system in place to collect feedback and customer data. Other businesses spend a small fortune on focus groups only to end up with zero actionable feedback and insufficient analytics to make data-driven decisions.
User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. In this post, we’ll clarify what user adoption is, explain the best practices, and share some tools you can leverage to make a bigger impact in your job.
There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Then you can refine your help center resources and use them to provide proactive support and tailored solutions.
In others, though, it’s clear they’re more of a response to market demand than a well-thought-out solution. A lot of teams have found chatbots to be useful, and some are even adding content tools into their products. It’s about driving the right behaviors that make the solution stick. It’s not just about solving problems.
Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.
Why is it important for SaaS companies? How can you use a user onboarding platform to build a great product education in-app experience for your users? Let's dive into what product education is, its importance, how you can build it, and what tools you can use to educate your customers.
While your SaaS company’s success depends on several elements, the most crucial ingredient will always be your product experience. Providing a great product experience helps SaaS companies reduce churn and improve product management metrics like customer satisfaction and customer lifetime value.
The SaaS industry is full of advice on the perfect product metrics to gauge your users’ activation, engagement, and interactions. Without additional metrics focusing on user experience, the analytics team will miss out on crucial inputs to decisions the product team is making”. Not all products are the same.
Getting user feedback is key to SaaS product growth (or any company’s growth, for that matter). And a seemingly small thing like placing feedback widget on your website, in your mobile app, or in your digital product can go a long way. A feedback plugin is a small software that can be added to WordPress and other websites.
Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. Having the right software at your disposal can make product marketing significantly easier, especially if you’re new to the profession.
In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. 17 customer success best practices you can apply in any SaaS include: Tailoring the onboarding experience using customer data to increase retention and success.
Looking to implement the top customer engagement trends in 2023 for your SaaS business? This article has compiled the top 13 SaaS customer engagement trends you should follow in 2023 to help you navigate the emerging trends. Incorporating videos into in-app experiences is an engaging way to educate users. Let’s start!
Wondering how to create a resource center for your SaaS product? Essential elements of most resource centers include user documentation , video tutorials , FAQs, a search function, a feedback widget , product updates , and AI tools. Jira’s Resource Center effectively places common solutions at the top, enabling quick user access.
Several decades ago, simple software programs were designed to help automate specific tasks like accounting or payroll processing. This is thanks to advances in technology, the internet and our willingness to give the technology we use more personal information than ever before. Understand your customers?—?The
In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. Real-life examples of personalized customer service from fast-growing SaaS companies. Some prefer getting help by turning to a self-serve knowledgebase, whereas others want to talk to your team directly.
In this article, we’re going to unpack how AI customer experience can completely transform how people engage with your SaaS. AI customer experience, on the other hand, is all about using artificial intelligence (using computing power to solve problems) as a valuable tool to enhance the customer experience.
They combine insights from user research , data analytics, and design thinking to create cohesive and compelling experiences that align with business goals. Supplement your education with courses in user experience (UX) design , research methodologies, and data analysis. Looking into tools for experience strategists?
You can gather qualitative feedback through in-app surveys , customer interviews, focus groups, and reviews. Use survey analytics to visualize your feedback data and observe trends in it. AI-powered tools can help you derive insights from large data sets without manual intervention. Here’s all you should know.
Product experience is fast becoming one of the most important things to consider when it comes to growing your SaaS company. We’ll also share real-world examples from leading SaaS products along the way, so you can learn from the best. User experience is one of the hottest buzzwords in the SaaS community. Product-Led Growth.
A customer service survey helps you get into your users’ minds and understand how they feel about your tool. To create customer surveys, research the best tool for your product, try survey templates, and decide when and where to trigger your questionnaire. Was the customer service representative knowledgeable and helpful?
Customer Success is a core growth driver for any SaaS business. In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. We have created an ultimate guide that will serve as a blueprint for SaaS owners to maximize SaaS customer success in 2022.
Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Decide which new feature to work on by using in-app surveys with open-ended questions.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content