Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. So let’s go over some of the most important user engagement analytics so you can improve your retention. What is user engagement analytics?

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Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. In this guide, we’re going to show you how to use data analytics to improve the customer experience! What is data analytics for customer experience?

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Customer Feedback 98

Userpilot

FEBRUARY 22, 2024

Customer lifetime value , repeat customer rate, product adoption rate, and customer churn rate are key metrics to measure alongside your customer retention rate. Introduce interactive walkthroughs in place of product tours to help users derive immediate value from your product. Book a demo to get started!

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

JULY 13, 2021

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. That’s a product tour , and you should avoid those.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

NOVEMBER 18, 2021

Rather than re-inventing the wheel, it's useful to look at how other SaaS companies set up their user onboarding. Defined as the instant when a customer understands the value of your product, the Aha Moment is an important precursor to user activation and retention. What is the Aha Moment? What is the Aha Moment?

Analytic Tools 98

Analytic Tools Research Software Feedback Software User Testing 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. When users are considering your product and comparing it with other alternatives. Review stage (BoFu).

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Mixpanel

FEBRUARY 23, 2024

Onboarding new users is one of the biggest challenges a technical product faces. If you want to boost product activation and retention, a one-and-done, low-touch onboarding flow simply won’t cut it. Both the Mixpanel team and our partners over at Segment know how crunchy user onboarding can be.

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Onboarding KPIs Technical Review Customer Experience User Testing 59

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

SEPTEMBER 8, 2021

Product tours are an essential way to onboard users in your app. Yet, all too often, SaaS businesses see their customers not completing the product tour, or even churning during the onboarding stage. Product tours are a way of showing users the product features they need to learn in order to activate.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Software Review 98

Userpilot

JUNE 19, 2019

Customer onboarding is an integral part of any SaaS business, and so we thought we’d share some of the best customer onboarding tools to help you out. First, let’s consider the differences between customer onboarding and user onboarding… Customer Onboarding Vs. User Onboarding.

Analytic Tools 84

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 84

Userpilot

JULY 15, 2022

Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? SaaS business models depend on repeat purchases to grow revenue and meet profit goals. This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. Is the activity log your primary resource by focusing on logins and in-app time? Why is Customer Segmentation so important for SaaS?

Analytic Tools 98

Analytic Tools Research Software Data Visualization Customer Experience 98

Userpilot

JANUARY 18, 2021

If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. Gant charts, time tracking, segmentation of users by department — all features he wants.

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Analytic Tools Feedback Software Data Visualization Customer Experience 97

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

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B2B User Testing Research Software Analytic Tools 105

Alchemer Mobile

NOVEMBER 10, 2022

I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? Mobile in-app feedback tools & solutions.

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Userpilot

NOVEMBER 13, 2019

Well, most likely it’s because your product adoption sucks. Product adoption is crucial to the success of any SaaS product. But, as you’re about to see, if you increase product adoption, you’ll see churn plummet overnight. I’m going to cover a lot in this article: What product adoption actually is.

Analytic Tools 69

Analytic Tools Onboarding KPIs Customer Experience Messaging 69

The Product Coalition

DECEMBER 2, 2020

Keys to A/B Testing I recently hosted a webinar on the keys to A/B testing and how to structure these components for a company. How much traffic does your product have? Do you have product-market fit? What job or task or experience are they leveraging your product for? What’s your core product loop?

User Testing 97

User Testing Product Research Testing Onboarding KPIs 97

Userpilot

FEBRUARY 22, 2024

Great SaaS customer support is the key to keeping your customers happy and satisfied with your product. We take a deep dive into the strategies of successful SaaS businesses and the tools that power your strategy. TL;DR SaaS customer support is the process of assisting customers who use your product.

Feedback Software 102

Feedback Software Analytic Tools Customer Feedback Customer Experience 102

Userpilot

SEPTEMBER 23, 2021

Most SaaS companies know that new user onboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98

Userpilot

OCTOBER 31, 2022

Looking to drive adoption with contextual user onboarding ? As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another important aspect for product managers to consider is customer loyalty.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Userpilot

APRIL 30, 2024

Growth marketing is essential for SaaS businesses to build lasting customer relationships , adapt quickly to market shifts, and drive consistent revenue. Market development targets new markets with existing products, while product development – existing markets with new products.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

NOVEMBER 1, 2021

If you've ever heard the term "user onboarding " and felt confused as to what it meant, you're not alone. Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. Allow us to share our understanding of user onboarding with you.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 98

Userpilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth. Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth.

Feedback Software 105

Feedback Software Research Software Analytic Tools User Testing 105

Userpilot

FEBRUARY 20, 2024

What is a data product roadmap? What roadmap metrics should you be tracking? We also share software products you can use to create a foolproof product roadmap and drive product-led growth. The difference between a data product roadmap and the traditional approach is the former relies heavily on data.

Data Visualization 105

Data Visualization Feedback Software Research Software User Testing 105

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. Marketing resource management covers everything, from project planning to budget tracking, scheduling, workflow management, collaboration, etc.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Customer Experience 98

Userpilot

MAY 26, 2024

How to leverage them to drive more growth in your SaaS? In this article, we’ll explore what funnels are in marketing and how understanding both the marketing and sales funnel is crucial for driving growth in SaaS. Middle of Funnel (MOFU) : Engagement stage where prospects acknowledge their needs and seek solutions.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. To attract the right audience, tailor your marketing resources and channels for the personas. Examples: SEO product-led content or email marketing. A free trial is a chance for potential customers to experience product value. Let’s dive in.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

NOVEMBER 24, 2022

The goal of any traditional or digital marketing strategy is product growth. Although there are multiple models for defining marketing strategies and tracking marketing success, the RACE framework provides a solid, practical, and simple direction to market strategy development. Reach stage. Sample book-a-demo CTA.

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Userpilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? Get your free Userpilot demo today!

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105