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So, how do you get started with productanalytics ? In this article, we’ll talk about: What productanalytics is and why you need a solid strategy. Key steps to build and improve your productanalytics strategy. How to apply actionable metrics to different SaaS business stages. Outdated technology.
When your company adopts multiple SaaSsolutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot.
If youve recently launched a mobile app and want to increase app users, its going to be an uphill battle. Because most mobile apps lose 77% of their users within 3 days! Its about building a repeatable system that drives discovery, boosts engagement, and keeps users coming back. Here’s how to build that system: 1.
Choosing the right mobile app engagement platform can determine whether your app thrives or gets abandoned, especially as spending in the mobile appmarket increased to $36.2 Users now expect seamless experiences between web and mobile apps, personalized messaging, and real-time responsiveness.
According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. The solution seems obvious: improve your customer research process. What is customer research in SaaS? Does customer research help build better products? The short answer: yes.
Or they never install the mobile app and miss half the product experience. " The solution isn't more tools: it's one omnichannel customer engagement platform that connects every user interaction and related analytics. Behavior-triggered messaging: Generic blast campaigns don't work.
Your app experience makes or breaks user loyalty: the slightest improvement can boost retention and revenue. With Userpilots mobile solution , you can personalize in-app flows, trigger context-aware push notifications, and capture real-time insights: all without writing a single line of code. But it doesnt have to be that way.
Everyone enjoys using mobile apps in their native language. In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Why invest in a mobile app localization strategy?
De-risking your 2025 initiatives Why every intelligent app must start with a PoC By Jill Antweiler Posted in Product Published on: January 15, 2025 Last update: January 15, 2025 As we settle into 2025, many executives are eyeing ambitious initiatives to leverage new technologies and drive innovation. What is an intelligent app?
This article shares exciting product manager roles focused on retention and churn and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies 1. Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses.
Experience building 0-1 products, platform/ecosystem products, or marketplaces. Netflix Product Manager, Media Planning (Ads) Netflix office. The Ads Platform team builds the advertising systems and integrations that power the delivery of ads using Netflixs world-class content delivery ecosystem.
As a product manager at Userpilot, I’ve had the chance (and let’s be honest, responsibility) to try out major onboarding automation tools in this space. That includes Appcues, Userflow, Userguiding, and Pendo, besides our own platform. Starts at $299/month for 2,000 MAUs Appcues – Best tool for mobile onboarding automation.
No matter what your product or service offering is, the landing page of your SaaS website is most likely the customer’s first point of contact with your brand. The question arises, how can you create a SaaS website that boosts the conversion rates? Here is a detailed guide to creating a high converting SaaS website.
Younger or smaller companies particularly those without formal research teams often fall in the lowest budget category, investing only enough to conduct limited testing or outsource one-off studies. Leaders who recognize this are betting on research to drive differentiation in a crowded market. Lets unpack each.
Does your product need a product tour? Before building a product tour, I like to ask one simple question: Will this improve the in-app experience ? But if your product is already intuitive, or if users can find what they need on their own, adding a tour might just slow them down.
Yet, many teams rush into development without properly testing ideas, leading to wasted effort and failed launches. Product discovery provides insights and evidence to make informed decisions at every stage of the Product Development Lifecycle (PDLC), ensuring the final product aligns with user needs. Lets dive in.
Building a culture of experimentation requires an appetite for iteration, a fearless approach to failure and a test-and-learn mindset. Ronny’s work has helped lay the foundation for modern online experimentation, influencing how some of the world’s biggest companies approach testing and decision-making.
Over time, it has evolved from a simple set of metrics into a comprehensive system for understanding user behavior at each stage of the product journey PostHog,2023. Additional statistics reinforce this argument: 74% of SaaS companies consider their product the primary driver of growth OpenView, 2022.
By Jill Antweiler Posted in Product Published on: May 8, 2025 Last update: May 8, 2025 AI isnt just changing what we buildits changing how we build it. Its not just about adding AI features to software. Its about rethinking how we design, validate, and deliver products from the ground up. What is intelligent product development?
Strategic growth experience: Demonstrated ability to drive the growth of a consumer product, with a focus on increasing engagement, retention, activation, and creating growth loops in the product. Data-driven decision-making: Strong analytical skills, with the ability to use data to drive decision-making and measure success.
They are highly contextual to in-app actions. Behavioral emails are personalized messages sent to users based on their activity on a company’s website, app, or third-party platforms like social media. These emails don’t require any knowledge of users’ in-app behavior. We use their first name.
To diagnose and fix user frustration, you need productanalytics that goes beyond surface-level metrics. In this article, I’ll show you how to identify those frustrated users and, more importantly, how to address them for product growth and customer retention. Do you have systems to track frustration?
By sharing relevant content with them, you can guide them through the buying process, enhance product engagement , and effectively nurture the customer relationship. For example, a SaaS business could send a welcome email upon free trial sign-up, a nudge email for activation, a trial expiration reminder with an upgrade discount code, etc.
Upsell emails are one of the most powerful tools in your SaaS growth playbook. When done right, they don’t just boost company revenue , but also help customers unlock more value and grow with your product. So, how do you write emails that convert instead of getting buried in the inbox? Userpilot’s upsell email template.
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? Mobile in-app feedback tools & solutions.
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketingtechnology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback. You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? Core mobile in-app feedback tools & solutions.
Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaSProducts Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.
Marketinganalyticstools are a productmarketing manager’s best friend. In this article, we cover: What are marketinganalyticstools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketingtools.
Is your team struggling to determine the return on investment (ROI) of productmarketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketinganalyticstools can come to your rescue. Book your demo now to see it in action.
You can get the answers you need simply from product management analyticstools. To help you know which tool to use, this article will cover the ten best productanalyticstools. TL;DR Productanalyticstools analyze user interaction, preferences, and engagement with a product.
It’s said that more than two-thirds of software projects fail to deliver expected results. As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. Here’s how they used smoke tests to explore a new opportunity. Web Performance Analytics.
Which of the currently available digital adoption platforms is the best choice for product, marketing, and customer success teams in 2023? If you’re looking for a new adoption tool or thinking of switching, there are plenty of great choices out there. What is a digital adoption platform? Book the demo!
One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention.
Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? How do I know when I have Product-Market fit?
Conventional wisdom now tells us that it’s almost always best to start with mobile, because the success of your business ultimately depends on its ability to attract and retain users with an app. Our product, Karen , was one of those. The Product. But there are cases where the conventional wisdom should be ignored.
A/B tests play a crucial role in driving product adoption, which makes it important to choose the right A/B testingsoftware to run them. In this blog, we’ll handpick a few A/B testingtools worth your attention. In this blog, we’ll handpick a few A/B testingtools worth your attention.
Is your customer success platform up to scratch for 2022? SaaS is evolving and users today expect more value, more quickly, with less effort than ever before. If your customer engagement levels are not where they need to be, maybe it’s time to look at the customer success software you’re using again?
How can productanalytics help product managers create better digital products and more satisfying user experiences? We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. What is productanalytics?
What’s the best funnel optimization tool for SaaS companies? If you’re looking for the answer to this question, I don’t envy you as there are plenty of excellent platforms out there. In this article, we look at 10 productanalyticstools that you should consider when making your choice.
In 2023, more web-based businesses will be opting to develop mobile apps to build a loyal customer base, uncover more valuable user insights, and facilitate a more seamless user journey. Screen size and usability When creating an app, screen size dictates everything. Below are a few notable trends in mobile design before we move on.
According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2B products it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. You can easily create and run those tests using the UsabilityHub.
Every product has features that are designed around the core of a company’s product/market fit (PMF), while other features can be used to test new growth initiatives, new lines of revenue, or to optimize the customer experience. What are the characteristics of a sticky app? How do I measure my retention rate?
A/B testinganalytics is a powerful tool for optimizing the performance of your product or website. But approaching experiments in your company can be quite risky and thus hard to justify for your leadership team—especially if you’re new to productanalytics. They include: Controlled A/B testing.
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