Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. The B2B customer journey tends to be longer than that of an individual consumer.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. From learning about the product to a desired action, like a purchase. Hence this guide. Let’s dive in.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

JANUARY 9, 2023

What is a product persona? How is different from user or buyer personas? How can they help product managers build a successful product? These are just a few of the questions we explore in the article. Product personas are fictional characters that represent real users. If so, let’s dive in!

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What is product analytics?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

NOVEMBER 25, 2021

If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention. Track customer loyalty with NPS surveys. Sound simple, right? Social media.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Userpilot

MARCH 16, 2023

Product growth can often hinge on how effectively you can create a killer SaaS landing page and drive targeted traffic toward it. In this article, we’re going to go over the key elements that make up a good SaaS landing page and 20 SaaS landing page examples that you can use for inspiration when designing your own web page!

Feedback Software 98

Feedback Software Reporting Tools Embedded Analytics User Friction 98