Userpilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. the focus is getting the user to reach value before the trial ends.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

OCTOBER 15, 2023

But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? This article will help answer that exact question. While a growth marketer emphasizes experimentation to drive growth and bolster retention, a product marketer centers on activation and adoption.

Analytic Tools 99

Analytic Tools Feedback Software Data Visualization User Testing 99

Gainsight

FEBRUARY 4, 2021

Growth rate, gross margin, and other traditional metrics matter greatly. But software leaders have increasingly recognized the importance of a new metric unique to the SaaS world, Net Dollar Retention (NDR). If you want to dive in more on why Dave thinks NDR is the new metric, see his SaaStr presentation here.

Analytic Tools 72

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 72

Gainsight

NOVEMBER 1, 2022

This article was originally published in Built In. . When I wanted to scale my company in 2009, I was faced with the conundrum of choosing between hiring more people to onboard and service our accounts and risking future layoffs versus improving overall business efficiency. Previous tough times have improved SaaS. The uncertainty.

Feedback Software 52

Feedback Software Customer Experience Technical Review User Testing 52

Userpilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? And should you, as a product manager care about it? What other SaaS companies use the North Star Metric and how can you find yours? What difference does it make if your product is B2B or B2C?

B2C 91

B2C Onboarding KPIs Analytic Tools B2B 91

Userpilot

JUNE 27, 2022

In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. In this article, we’ll explore everything you need to know about developer marketing, as well as best practices and examples to learn from. Let’s get started! million from 2010.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

OCTOBER 15, 2022

In this article, we’ll cover: The essential components of the B2B customer experience. How to track customer experience metrics. B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important.

Customer Experience 94

Customer Experience B2B User Testing Customer Feedback 94

Userpilot

MARCH 15, 2022

Is your SaaS business trying to leverage product growth to achieve success? In the SaaS world, product growth (or product-led growth) has become a popular way to drive growth as it allows users to experience the value of your product before they even subscribe to a plan. What is product growth in SaaS?

Onboarding KPIs 90

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 90

Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? These are just a few of the questions we explore in the article. We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS.

Feedback Software 90

Feedback Software Research Software Analytic Tools User Testing 90

Userpilot

JUNE 30, 2021

The average conversion rate from your SaaS free trial has a big impact on your product’s growth and blindly f ollowing benchmarks is not the best way to focus your efforts. In this article, we’ll go over some of the SaaS average conversion rates and what you can do to improve yours. Table of Contents. User adoption flywheel.

Feedback Software 98

Feedback Software Onboarding KPIs Customer Experience Data Visualization 98

Amplitude

NOVEMBER 12, 2019

Compared to one-time-purchase software, SaaS products offer a few key benefits. Another core benefit to digital products is that it’s possible to improve the user experience over time (such as by adding new features or upsell Digital products make it possible to improve the user experience over time. opportunities).

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. Examples: SEO product-led content or email marketing. A free trial is a chance for potential customers to experience product value. In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Marketing 88

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What is product analytics?

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Reporting Tools 94

Userpilot

NOVEMBER 9, 2021

What’s the difference between a Counter Metric vs North Star Metric? While having a North Star Metric helps your team focus on one big direction for your product, a Counter Metric keeps you in check, making sure you don’t over-optimize just for the sake of one metric, missing key aspects of your SaaS business growth.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

The Product Guy

JUNE 18, 2020

Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Product: What are the key metrics that we’re tracking? Each feedback loop has a minimum of four stages.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

The Product Coalition

FEBRUARY 15, 2021

TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. Shall I notify you about articles like this one? Fast-growing’ in the sense of this article refers to startups of at least 200 staff strong.

Agile 177

Agile Startups Technical Review Software Review 177

Userpilot

SEPTEMBER 23, 2022

In this article, we’ll discuss what customer churn is and why it matters. Customer churn measures the number of customers that have abandoned your product over time. Lack of in-app guidance, ineffective support systems, poor onboarding, and unclear or insufficient value proposition are the leading causes of customer churn.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Mixpanel

OCTOBER 20, 2020

This post is written by TWG, a product consultancy specializing in modern application development , data engineering, and product growth. Simply put, data is at the core of good product management. What is a product stack? Knowing those details helps product managers improve the experience for future users.

Analytic Tools 92

Analytic Tools Data Visualization Onboarding KPIs User Testing 92

Userpilot

NOVEMBER 25, 2021

If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention. Test product-market fit with PMF surveys. Satisfied users into advocates for your product.

Feedback Software 95

Feedback Software Analytic Tools Data Visualization User Testing 95

Userpilot

MARCH 16, 2023

Product growth can often hinge on how effectively you can create a killer SaaS landing page and drive targeted traffic toward it. In this article, we’re going to go over the key elements that make up a good SaaS landing page and 20 SaaS landing page examples that you can use for inspiration when designing your own web page!

Feedback Software 89

Feedback Software Reporting Tools Embedded Analytics User Friction 89

Userpilot

MARCH 29, 2021

Activation – the elusive pirate metric that’s notoriously hard to measure – also has the biggest impact on SaaS revenue. Finally, I’ll comment on an industry benchmark study on activation rates in B2B and B2C SaaS conducted by my colleague – Aazar Ali Shad. Let’s dive straight in! Contents: What is user activation?

Analytic Tools 52

Analytic Tools Customer Experience Data Visualization User Testing 52

Andrew Chen

JUNE 25, 2019

Today, I have a wonderful guest essay to share by Lenny Rachitsky ( @lennysan ) — he’s recently left Airbnb after 7 years, much of his recent years as the product leader on Supply Growth. Stage : Early-stage for B2C, an evergreen lever for B2B. product, marketing, engineering, data science, design, content, and finance.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Andrew Chen

JUNE 25, 2019

Today, I have a wonderful guest essay to share by Lenny Rachitsky ( @lennysan ) — he’s recently left Airbnb after 7 years, much of his recent years as the product leader on Supply Growth. Stage : Early-stage for B2C, an evergreen lever for B2B. product, marketing, engineering, data science, design, content, and finance.

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48

Userpilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. At least you’ll have something to aim for, and it will motivate you to take practical steps that drive product growth. Sales strategy ( product-led vs sales-led ).

Research Software 95

Research Software Analytic Tools B2B Reporting Tools 95

Userpilot

SEPTEMBER 20, 2021

It’s called product-led growth. The key is helping users realize the ongoing value of a product as quickly as possible. Product-led growth helps users experience the product for free first and then upgrade to a paid plan. The two pricing models for product-led growth are a free trial or freemium.

Analytic Tools 88

Analytic Tools Research Software Feedback Software Onboarding KPIs 88