article thumbnail

Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118
article thumbnail

Ask Teresa: What if Your Buyers Aren’t Your Users?

Product Talk

I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products. Spoiler alert: I don’t actually believe that B2B and B2C are all that different, especially when it comes to discovery. It’s funny—in our industry, we tend to think about B2B as radically different from B2C. Tweet This.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

4 Great Strategies for B2C Lead Generation

AB Tasty

This article was originally posted on AB Tasty as 4 Great Strategies for B2C Lead Generation. All businesses rely on attracting new customers, but appealing to the modern consumer has become increasingly difficult. Having a data-driven.

B2C 45
article thumbnail

Evaluating Solutions: The 5 Types of Assumptions that Underlie Our Ideas

Product Talk

When interviewing readers, we uncovered a common desire: “I know someone who should read this article.” We’ve chosen this as our target opportunity and have generated three potential solutions: Add social media share buttons that allow people to quickly share the title and URL of the article. See this article for more on why.

article thumbnail

Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Intercom, Inc.

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams.

article thumbnail

Consider This: The Churnstile of Death

Haines-Group

and its B2C counterpart at 5.7%. In the quartile of products that have the lowest churn rates the average is about 3% for both B2B and B2C, which means the best of the best have churn rates even lower than that. Meanwhile, products in the highest churning quartile suffer rates of 7.2% for B2B products and 9.7% That’s a lot of bleeding.

article thumbnail

How to describe your business as an equation

Lenny Rachitsky

Figma -> FigJam) Hitting more expensive tiers Raising prices Reactivation ARR Reactivated logos Reactivated users Churned ARR Churned logos Contraction ARR Reduced seats/usage Downgrading tiers Stopped using additional products B2C/consumer equations Consumer businesses make a software product for individual consumers. Faire, Pachama).