Lenny Rachitsky
JANUARY 16, 2024
ARR = New ARR + Expansion ARR + Reactivation ARR – Churned ARR – Contraction ARR New ARR = Leads * qualified leads rate * meeting booked rate * win rate * ACV Leads = Direct + indirect Direct = Outbound + inbound Outbound Cold emails Cold calls Cold DMs Events Inbound Paid ads SEO Referrals (e.g. Instagram, Snap, YouTube).
Intercom, Inc.
NOVEMBER 4, 2020
You can trigger an outbound message that links to your top FAQs related to purchasing so they get the relevant information upfront and don’t feel the need to message your team. For example, if customers are on the checkout page for a few minutes, they might have questions about your shipping times, returns policy, or something else.
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B2B Product Management
DECEMBER 6, 2016
In this article, we will explore the two broad categories of the Product Manager role. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. This is not contradictory but rather complimentary.
Usersnap
FEBRUARY 14, 2023
In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. Will I focus more on inbound or outbound sales, or both equally?
Intercom, Inc.
OCTOBER 13, 2022
When we talk to you, our customers, we hear you talk about the same challenges across B2B and B2C companies and industries. And by giving your articles our own tab, we’ve seen article view rates increase by over 30%”. We’ve also updated how article suggestions work.
Intercom, Inc.
JULY 9, 2020
Atlassian does not have an outbound sales team. Could you speak a little bit more on the differences for maybe a B2C company? So when it comes to B2C, usually we have an inventory of products which for Spotify could be songs or albums or artists. So the pressure must’ve been greater to produce organic leads there.
Userpilot
JUNE 19, 2023
In this article, we will discuss the most common B2B SaaS conversion rate metrics and their benchmarks. Potential customers land on your website from the inbound marketing funnel and outbound marketing funnels. Churn rates differ between B2B and B2C, with B2C companies experiencing higher churn (7.05%) than B2B.
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