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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

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North Star Metric: What Is It And How to Find Yours [+10 B2B and B2C examples]

Userpilot

What difference does it make if your product is B2B or B2C? In this article, I'll go over what the North Star is, why this metric matters, and how to find yours. What are some examples of North Star Metrics from top B2B and B2C SaaS companies? Here are some of the most known brands and their North Star metric.

B2C 88
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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. B2B launches are very much a cross-functional effort.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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Business-Model-Canvas: How it helped us save 40% of CAPEX

The Product Coalition

In this article, I am going to focus on the importance of using the Business Model Canvas (BMC) created by Strategyzer(1) to help businesses re-starting after the pandemic. producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B.

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15 B2B Customer Experience Best Practices For Driving Sustainable Business Growth

Userpilot

In this article, we’ll cover: The essential components of the B2B customer experience. B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Difference between B2C and B2B customer experience.

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How Animated Videos Can Help Business

The Product Coalition

One of the videos made at Alconost using this logic was about Interacty, a platform for creating branded games and other interactive content that helps in marketing. link] Ad videos for brand awareness and conversion growth Want to add a little sparkle to your video ads but aren’t sure you’ll be understood? Don’t ditch that idea!