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Customer care in a crisis: How support teams are navigating shifts in volume, wait times, and CSAT

Intercom, Inc.

With customer care more important than ever, how are support teams adapting to this new uncertain reality? ” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology.

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Transforming customer support with automation: Key trends and challenges for support leaders

Intercom, Inc.

With customer expectations and conversation volumes on the rise, businesses need a way to effectively deliver on-demand, personal support while maintaining customer satisfaction. With automation, companies are 4x more likely to see improvements in customer satisfaction. A note about methodology.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B vs. B2C marketing. Apple is the best example of a company with B2B marketing and B2C marketing.

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Understanding the B2B2C Business Model – Learning from POM’s Success

Usersnap

This article will help you understand (or remind you) what a B2B2C business model is, and learn how POM navigated its industry’s challenges successfully by understanding their customers’ needs. Usersnap helped POM leverage customer feedback to increase revenue and support the B2B2C model.

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High-Value Customers: How to Build a Great Product Strategy

The Product Coalition

This cohort of users is called ‘High value’ because they bring more revenue to your company or these segment of users are your core users. For some companies, these customers can be B2-B customers, and for some companies, they are B2C.

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How to Leverage Anticipatory Design to Create Better Products

Userpilot

In the article, we explore what anticipatory design is, discuss its benefits, identify its elements and look at a few good examples in B2B and B2C products. Anticipatory design focuses on predicting user needs before they even experience them. This improves overall customer satisfaction. How about B2C products?

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B2B Marketing Automation: 12 Effective Ways to Grow Your Business

Userpilot

In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams. TLDR; B2B marketing automation involves designing automated workflows that will trigger at the right time to replace manual marketing tasks and retain customers. What are the best practices for success?