UX Planet

JANUARY 16, 2024

In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. Start early: Begin the research process at the inception of your branding idea.

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Userpilot

APRIL 29, 2024

These are the main questions the article tackles. A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Segmentation is a strategy used in marketing, product development, and customer support.

Analytic Tools 87

Analytic Tools Research Software Feedback Software Product Research 87

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch. Conduct market research to identify competitors and determine avenues for product differentiation.

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Userpilot

MARCH 25, 2024

Our article: Explains different SaaS valuation methods. Shows how to leverage PLG strategies to boost the value of your SaaS business. Likewise, an accurate valuation matters a lot when you’re planning your exit strategy. You can estimate it based on market research. Covers common valuation mistakes.

Feedback Software 93

Feedback Software Analytic Tools Research Software Data Visualization 93

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

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Usersnap

DECEMBER 19, 2023

TL;DR The article underscores the importance of 1 to 5 rating scale surveys & how it has helped me in my PM journey, exploring their simplicity, versatility, and impact on user-centric product development. Quickly jump to the best suitable section of this article ? Semantic Differential Scale 5. Satisfaction Scale 2.

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Userpilot

NOVEMBER 21, 2023

Technically not, but it helps a lot to have one, and you will find out why from this article! Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Helps teams identify potential risks and develop mitigation strategies.

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Product launches User Testing Product Research Analytic Tools 87

People-First Product Leadership

MARCH 10, 2024

While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. For example, being able to proactively (1) identify important customer problems to solve in support of company goals and (2) build a compelling strategy to address those problems. That's why I never rely on market research.

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User Testing Product Research Customer Feedback Research Software 59

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy.

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The Product Guy

AUGUST 13, 2020

Are reading articles, taking online courses, watching videos and participating training program enough to make one a good product manager? It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . Some of them are good, and some of them are bad.

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Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. In this article, we cover: How to define product value and a value-added product. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value.

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BrainMates

FEBRUARY 12, 2020

Here’s two different ways of describing it: A “Firm’s policy or strategy guided by market trends and customer needs instead of the firm’s productive capacity or current products.” “Using market knowledge to determine the corporate strategy of an organization. When to bring it to market.

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Marketing User Testing Research Software Product Research 59

Usersnap

JULY 11, 2021

One-to-one communication: if you’re planning a strategy for your product launch, you put a lot of thoughts into your marketing activities and which channels you should handle. Here’s what helped us (and may also be helpful for your customer support): Building email funnels for your lead nurturing strategy. Be prepared for that.

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Usersnap

NOVEMBER 10, 2023

Product roadmaps transcend mere slides or visuals; they serve as the linchpin for strategically aligning internal teams and external stakeholders with the product vision and strategy. It’s where visions are shared, strategies are unveiled, and futures are shaped. So how to create and present roadmaps effectively?

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ProductPlan

SEPTEMBER 28, 2021

We offer several suggestions in our two articles on this topic— the best ways for product managers to research their competitors and conduct an effective competitive analysis every time. We’ll summarize our favorite tips from those articles here. You can find new markets, industries, and user personas. That’s great.

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Usersnap

SEPTEMBER 12, 2023

In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. We hope to inspire you to be more hands-on and persistent in pricing research and experiments. How and who should take care of the pricing strategy? “To

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Product Research User Testing Research Software Feedback Software 52

Userpilot

SEPTEMBER 14, 2023

This is exactly what the article deals with, so if you’re after the answer to this question, you’re in the right place. Customer discovery questions for target market research The key to successful customer discovery is asking the right questions. Let’s get right to it!

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Usersnap

JULY 16, 2021

Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Such differentiation applies to any combo of Google fans or prospects.

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Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

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ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

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PMLesson's Ace the PM Interview

JULY 22, 2020

In this article, we will explore how technical a good product manager should be. The role of a product manager is to lead the direction and strategy of the product. If you do not have a technical background but have experience in the space where the product competes, you can add value by providing those specific market insights.

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Reporting Tools Research Software Analytic Tools Data Visualization 90

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume. Let’s do this.

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Usersnap

APRIL 12, 2019

Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Such differentiation applies to any combo of Google fans or prospects.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Userpilot

JULY 17, 2023

This is the main question we discuss in this article, so if you’re after the answer, you’re in the right place! Their key focus is defining the product vision , developing strategy, and building the product roadmap to align with the business strategy and user needs. They play an important role in product launches.

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Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy? 4:07] How does market segmentation influence product strategy? Dan is the founder of ?

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User Testing Marketing Research Software Product Research 62

Userpilot

JANUARY 14, 2023

These are the three key questions we explore in the article, so if you’re after the answers, you’re in the right place! To build successful products, make sure to align the product strategy with the product vision. Continuous product discovery is necessary to keep up with the changes in user and market needs.

Feedback Software 93

Feedback Software Research Software Product Research User Testing 93

UX Studio: Product Management

MARCH 19, 2021

We’ve read amazing articles describing and categorizing these techniques. There’s a good chance that the team might have already piled up market research reports, but they still have a lot of assumptions – you want signals that support your decision in a cost-effective way. Read more about Kano in our other article.

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UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Let’s jump into branding research! It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. When does the time come for this type of research? Brand awareness.

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The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Sad but true.

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Research Software User Testing Analytic Tools Product Research 109

ProductPlan

JANUARY 17, 2023

That’s why I never rely on market research. For the rest of this article, we’ll assume the former.) That full topic is beyond the scope of this article, but there are a few key points to keep in mind. ’ People don’t know what they want until you show it to them. How will you convince them to talk to you?

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B2B User Testing Customer Feedback Customer Experience 59

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS? This article addresses these and more. What is a Micromarketing Strategy?

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Research Software User Testing Strategy Customer Experience 88

Userpilot

AUGUST 15, 2023

In this article, we’re going to make sure that doesn’t happen. Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against.

Feedback Software 79

Feedback Software Research Software Analytic Tools Product launches 79

Userpilot

DECEMBER 8, 2022

That’s one of the questions we’re dealing with in the article. SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Market research and customer discovery help validate ideas and make sure the market is ready for the product.

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Feedback Software Research Software User Testing Analytic Tools 96

Userpilot

JANUARY 20, 2024

This is one of the questions we answer in this article. Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition. We also show you how to create a message map for your SaaS! Let’s get to it!

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Messaging User Testing Research Software Analytic Tools 77

The Product Coalition

SEPTEMBER 4, 2023

Building solutions that have growth potential requires a research approach that addresses the needs of the entire past and future user base, including the silent majority, quiet churners, and untapped potential. While diverse research takes time, and relying on product analytics alone may seem like a quicker alternative, it has downsides.

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Userpilot

APRIL 7, 2024

So, whether you’re a new SaaS product manager, an experienced PM for traditional software, or just interested in gaining more knowledge, this article is for you. TL;DR SaaS product managers oversee the entire product lifecycle from product strategy to development and decline. Specify feature prioritization. Follow these steps.

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Product Talk

APRIL 17, 2024

How is that researcher working with your teams? I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? Since you only have one researcher, that researcher is always stretched between foundational research, strategic research, and day-to-day research.

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