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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

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Product Revenue and Profitability Goals – Are They Counterproductive?

Product Management University

The trouble starts when you have multiple products that target the same exact markets and customers. Individual product goals force each product team to compete for development resources, marketing resources and mind share with the sales team – all in the interest of individual product goals.

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Customer Activation Funnel: How to Get New Users to Experience Value

Userpilot

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. What’s more, you’ll struggle to determine the right product backlog items. But don’t stop there. But this is not enough.

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RFM Analysis (Recency, Frequency, Monetary) in SaaS: The Product Manager’s Guide

Userpilot

How relevant is it to SaaS product management ? These are just a couple of questions we’re answering in the article. Choose the most relevant customer segments to drive your product goals. Build a playbook detailing your outcomes for each segment and your engagement strategy. What is RFM analysis?

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Feature Prioritization in Different Stages of Product Development

UX Studio: Product Management

Our group set a goal to learn more about features and user needs prioritization. We’ve read amazing articles describing and categorizing these techniques. At some point we realized that none of them show how to pick techniques based on the current stage of your product. Read more about Kano in our other article.

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Winning with Product Metrics

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And then how do you build this discipline into product management so data saves you time by focusing on the things that will really move the needle? This article is your guide to answering those questions. ” or “How effective are our user acquisition strategies?”