Remove Article Remove Market Research Remove Roadmap Remove Testing
article thumbnail

Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

article thumbnail

Product Development Process: The Seven Stages Explained

Userpilot

In this article, we've got a comprehensive review of the entire product development process. We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. designing screens, writing code, running tests). Ready to get started?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

16 Product Manager Skills For SaaS Product Management

Userpilot

This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Product manager skills: market research.

article thumbnail

Product Development Process: A Breakdown for Aspiring Product Managers

The Product Coalition

Product Development is the process of conceptualizing, designing, developing, testing and launching a new product or service. It involves a set of activities that are performed to bring a new product or service to the market. The process starts with an idea and ends with launching the product in the market.

article thumbnail

How to Perform User Needs Analysis For SaaS

Userpilot

In this article, we dig deeper into what user needs analysis is and how you can get started with it. Usability testing can also come in handy. Focus groups A focus group is an effective user research technique for collecting in-depth qualitative feedback , much like usability testing. Integrating HubSpot with Userpilot.

article thumbnail

How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 248
article thumbnail

Product Management Process: The 7 Stages Explained

Userpilot

These are just a couple of the questions that we are going to tackle in this article, so grab a beverage of your choice, find a comfy spot, and let’s dive in! The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users.