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How to Build a SaaS Platform

The Product Coalition

Businesses and individuals are increasingly making SaaS (Software-as-a-Service) applications their choice software platform for their business needs. The increasing popularity of cloud computing indicates that the importance of SaaS will only increase in the future. SaaS products already have these integrations.

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Free vs Paid Analytics Platforms: How to Choose One (+ Best Tools in Each Category)

Userpilot

Analytics tools offer a competitive advantage for companies investing in prolonged product growth. However, not all companies can invest precious resources in an analytics tool. In reality, some companies are better served using free vs paid analytics platforms. There are different types of analytics tools.

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How to Measure Software ROI For SaaS Products

Userpilot

What is software ROI and how to measure it? These are the main questions the article tackles, so if you’re after the answers, you’re in the right place! Soft ROI comprises qualitative and less tangible benefits , for example, increased productivity from software implemented to improve internal business processes.

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How Your Mobile Acquisition Strategy Impacts Your Technology Choices

The Product Coalition

In the world of mobile, the method you choose to build your mobile app will impact how well it works with users signing up via different acquisition channels?—?especially In some cases, development and technology choices may even stop you from using certain acquisition channels. The only technical requirement is to have a mobile app.

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Product in Practice: Automating Customer Interview Recruiting at Zonar Systems

Product Talk

There are several ways to do this, whether you rely on existing tools or build something into your product. For this edition of Product in Practice , we caught up with Dan Clem of Zonar Systems to learn how he set up user interview recruiting and began interviewing customers weekly as a result. and “Who else was there?”

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10 Biggest SaaS Challenges: How to Protect Your Business and Ensure Growth

Userpilot

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

Userpilot

And how to do it with available product analytics solutions? These are the key questions the article discusses, so if you're after the answers, you’re up for a treat! To conduct funnel analysis in tools like Userpilot , Mixpanel, or Google Analytics , define the conversion events for the stage as well as conversion criteria.