Article Product Marketing Product Strategy User Friction 
Userpilot
JULY 31, 2023
What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.
Intercom, Inc.
JANUARY 18, 2023
It can be quite a challenge to find and address the points of friction that are chasing your customers away. We create our business strategies around driving growth, and look to growth as the key indicator of the health and viability of our companies. “Are you attracting and engaging the right customers?
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The Product Coalition
JUNE 13, 2021
Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. Even higher-level goals can be refined and detailed.
Userpilot
MAY 1, 2024
Creating outstanding product experiences is essential for boosting user engagement , enhancing core feature adoption, and improving overall retention. This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”. It’s also not the same as user experience.
Userpilot
OCTOBER 24, 2022
Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.
Userpilot
NOVEMBER 23, 2023
The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. As companies scale, they often cannot satisfy customer needs equally well.
PMLesson's Ace the PM Interview
MAY 5, 2020
So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.
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