Modus Create
JANUARY 10, 2023
Since May, we have expanded our offerings through the acquisitions of software engineering company Tweag ; product development firm Promptworks ; and Atlassian consulting firms Atlas Authority and Twybee. . The acquisition of Clarisoft represents our third acquisition in the European market. . Expanding Footprint in Europe.
The Accidental Product Manager
JANUARY 29, 2024
As markets and products change and evolve, it can be very difficult for us to lift our heads up and realize that things are now different and so we need to start to do different things. Instead, the ability to download new software over-the-air means that buying a car is only the start of their relationship with their customers.
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Product Innovation Educators
JANUARY 1, 2024
This sounds outrageous, but although it is challenging for corporations to innovate and get into a market ahead of a startup, it does happen far more often than we realize. Our second book, Corporate Explorer Handbook , says that as management consultants and academics we don’t know all the answers.
Userpilot
DECEMBER 18, 2022
After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year.
The Product Coalition
MARCH 15, 2020
A real breakthrough only happens when there is a focus on the critical issue at hand and when you concentrate resources and your talent pool to maximize your unique leverage in the market. The question remains whether you are in a market that requires you to tightly integrate your strategic design.
Product Innovation Educators
APRIL 20, 2020
Innosight is an innovation management consultancy founded by Clayton Christensen and Mark Johnson. An automotive company had decided that they would be fast followers in the electric vehicle market. Innosight is an innovation management consultancy founded by Clayton Christensen and Mark Johnson.
The Product Coalition
SEPTEMBER 23, 2022
Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers.
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