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Transforming user experience in cars-as-a-service industry through Strategic AI/ML Integration — a…

UX Planet

As I delve deeper into understanding the capabilities and limitations of Artificial Intelligence, I see an opportunity for AI/ML to improve an existing flow in the Automotive industry. Customers are mostly flexible with their car preferences due to the nature of the marketplace. Image Credit: Karena E.I Image credit: Karena E.I

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. However, many firms fail at successful implementation due to common pitfalls. This strategy rejects traditional competitive business frameworks focused on outperforming rivals.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. However, many firms fail at successful implementation due to common pitfalls. This strategy rejects traditional competitive business frameworks focused on outperforming rivals.

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Product Positioning for Product Managers

Department of Product

Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group. But a target customer for Audi may perceive higher value due to the connection to Porsche. The company’s mission is to catalyze the shift to a sustainable transportation system.

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What is Usability Testing? Methods, Types & Usability Research Explained

UX Planet

A popular framework for evaluating usability is the 5 Es : ease of use, efficiency, engagement, error prevention, and enjoyment. For example, customers leave their carts due to a complex checkout process. Higher costs due to logistical needs like renting space or arranging equipment.