Automotive Marketing Naming Positioning 
The Product Coalition
JULY 11, 2019
Digital transformation processes are happening across all industries and the automotive sector isn’t an exception. The last year was challenging for automotive sales, showing no increase in sold units at all, according to Statista. Only Uber’s market value as of May 2018 increased to the impressive $72 billion.
The Product Coalition
JANUARY 9, 2023
Here some samples of the rest outside of the F500: Technology, 21% Manufacturing, 10% Finance, 7% Retail, 6% Telecommunications, 4% Pharmaceutical, 3% Automotive, 2% In a booming economy, it matters less for sure if someone’s in the right industry or not. There are many reasonable answers, and it’d be dumb to try to name them all.
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Product Innovation Educators
OCTOBER 8, 2018
We capture the makeover of six businesses in the community from marketing to physical changes. They got advice from us on how to position themselves as business owners and how to live that lifestyle and occupy that mindset. For example, we brought in an automotive industry expert to help a family-owned truck and auto repair business.
Product Innovation Educators
APRIL 1, 2024
Jason has started successful businesses in several industries including medical diagnostics, automotive, spirits, and digital media. We can make it amazing, and that’s what differentiates us in the crowded market. [5:38] Once we know who that market is and what their frustrations are, we can put something together from there. [13:40]
Intercom, Inc.
APRIL 1, 2021
To correct for the systemic gender and race bias and ensure a better representation of everyone’s experiences, they’re encouraging otherwise unheard voices to speak up and write their stories – namely women and Black people. I’m just doing my best to ensure that I use my position in the places and spaces where I go for good.
The Product Bistro
DECEMBER 28, 2018
These are the same people who think the Chinese no-name Android smartphone for $150 is something that Apple should compete against, since their profit margins are so healthy. There may be a market there, but at that price point, there isn’t any loyalty to the bigger brand, and that isn’t in Ford’s best interest.
Business of Software Conference
JULY 28, 2020
Nothing really happened positively here. We’ve all heard that before and I posit that we use the word bad or synonyms because we’re fundamentally polite human beings. The Ford Pinto has a design failure that if you’re not an automotive engineer is really easy to understand. This is the Ford Pinto.
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