Automotive Marketing Systems Review 
The Product Coalition
NOVEMBER 12, 2024
While it would have been easy to blame the product strategy, marketing, or any number of other potential targets, they weren’t at the heart of the problem. Marketing was pushing what we gave them, and we hadn’t built something worthwhile. The product strategy was sound, but we hadn’t translated it well.
UX Planet
DECEMBER 6, 2024
As I delve deeper into understanding the capabilities and limitations of Artificial Intelligence, I see an opportunity for AI/ML to improve an existing flow in the Automotive industry. Customers are mostly flexible with their car preferences due to the nature of the marketplace. Image Credit: Karena E.I Image credit: Karena E.I
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The Product Coalition
SEPTEMBER 23, 2022
Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers.
Mind the Product
DECEMBER 14, 2017
I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. Was the formulaic writing and bland comedy a result of bad writing or was the program, more interestingly, a measured approach to a specific market? One of the shows I watched was a sitcom.
Modus Create
MARCH 14, 2023
Audi — Reducing Marketing Costs with Unreal Engine Automobile Audi, a subsidiary of Volkswagen AG, had a high dependence on external service providers to create visuals for its products. Its 17 different car lines required new imagery and videos every few months, which would eat a significant part of Audi’s marketing budget.
The Product Coalition
OCTOBER 19, 2020
Highlights Years of experience in building native and cross-platform applications Pre-vetted engineers and developers for plug-and-play remote teams Highly transparent and collaborative systems for steady progress towards goals 2) Endive Software?—?Creative
The Product Coalition
MARCH 15, 2020
A real breakthrough only happens when there is a focus on the critical issue at hand and when you concentrate resources and your talent pool to maximize your unique leverage in the market. The question remains whether you are in a market that requires you to tightly integrate your strategic design.
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