Remove Automotive Remove Product Strategy Remove User Testing
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Building Better Product Roadmaps: First Principles You Can’t Ignore

The Product Coalition

In product roadmaps, this approach means taking a step back before diving in. First principles help you focus on the fundamentals — like the value you want to create, the outcomes you’re aiming for, and what your users actually need. It was clear we weren’t delivering a product customers loved.

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Tools of the Trade: How HiveMQ Automates Customer Interview Recruiting with Orbital

Product Talk

It sounds simple, but that doesn’t mean it’s easy. – Tweet This While many product teams want to talk to customers every week, they struggle to make this a reality. You’ll hear how Orbital addresses many of their needs and helps the HiveMQ team generate a steady stream of customers to speak with every week.

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Launching a Multi-Sided Marketplace? Why Design Sprints are Essential

Mind the Product

For example, in 2009, Walmart launched its own Marketplace to connect third-party merchants with Walmart customers partly to catch up with Amazon’s already established third-party marketplace. According to new research from Jumpshot , Walmart’s marketplace is growing 3.5 times faster year-over-year than Amazon.).

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Top Product Manager Roles at Data-Driven Companies (+Candidate Spotlight)

Userpilot

Who would be the best fit for this job? Someone who has a mix of product, project, and people management experience. PM with a technical background and a strong product sense. Who would be a BAD fit for this job? Who would be the best fit for this job? Product managers with ads or performance marketing experience.

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Sitcoms and the Secret to Building “Good Enough” B2B Products

Mind the Product

It is important to understand the correct metrics: whether the ones you should focus on are direct metrics such time spent on platform and engagement rates, or tangential ones such as sales funnel run-through rates and offline customer retention rates. Build for Your Customers, not Yourself.

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Why People Buy and What it Means for Your Product

ProductPlan

Your customers don’t want to buy your product. And yes, after they pay up, they want the actual product to be in their possession. Their motivation to buy isn’t about ownership; it’s about what the product means to them. Do we think Matthew McConaughey is an automotive expert? But that’s not why people buy.

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Future-proofing your product strategy with adaptive teams

Mixpanel

Having worked with many product leaders over the past 20 years, I’ve repeatedly heard that balancing the needs of users, engineering teams and the business—all while building a successful product function that drives innovation—is tough. Lifting & shifting: the common pitfall of product teams.