Userpilot

MARCH 15, 2022

For B2B SaaS businesses like Salesforce and Microsoft whose products require more hands-on guidance with a longer sales cycle, a sales-led growth strategy is advisable. Inside Sales model: this requires you to have inside sales reps responsible for nurturing inbound leads and closing them. Slack and Dropbox. Source: Sales Hero.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

APRIL 6, 2022

You can also automate some parts of your inbound marketing strategy like email marketing using a tool like ActiveCampaign, support, or in-app guidance and communication using Userpilot. Whether you’re a B2B SaaS company or an enterprise software company, these are the steps to take when creating an effective marketing plan.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

The Product Coalition

JULY 8, 2019

This includes content marketing, performance marketing, brand marketing etc. While this should be a collaborative effort with PMs (and should include UX improvements?—?why Product Marketing vs. Sales Enablement Sales enablement is crucial in B2B organizations to equip the sales teams with the necessary resources to succeed.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Mixpanel

FEBRUARY 23, 2021

For SaaS companies, investor and entrepreneur Elad Gil likes when he sees major brands finding and using a product organically. Pay specific attention to demand sourced from customer/word-of-mouth referrals, direct website or app traffic, and branded search. And a keyword here is organic. Not just categorically (e.g.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

MAY 26, 2021

Customer engagement software allows you to create automated engagements across the user journey – on brand, and without coding. Measure group analytics to calculate metrics at an organisation level, useful for B2B SaaS companies. Customizable dashboards allow you to tailor which analytics you see for faster decision making.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

JULY 20, 2023

For example, a few processes that you could automate within Levity include: Downloading attachments from emails Reviewing inbound documents Uploading files to cloud storage solutions Paying invoices Updating customers/clients on their order status And more! The tool primarily focuses on B2B emails that you can generate with a single click.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119