Userpilot

MARCH 15, 2022

An effective go-to-market strategy includes a selling strategy, pricing model, target audience, and most suitable channels for marketing your product. Focusing on the proper metrics at this stage is crucial to how successful or bad your GTM plan will be. What is a go-to-market (GTM) strategy? GTM strategy.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Mind the Product

FEBRUARY 22, 2018

That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand. Whatever your feelings about prescription drug marketing, Merck understood the need to reposition the product so it was tailored to the motivations of a different segment.

Product Research 92

Product Research User Testing Customer Experience Research Software 92

Userpilot

MAY 30, 2022

The four most common needs-based segments in the business to business (B2B) market are: The price-focused segment has a more transactional way of doing business and doesn’t look for any extras to cut costs. Quality and brand-focused segment. Let’s dive deep into different use cases and see what they are all about.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

MAY 30, 2023

As a result, one of its primary customer personas is a Product Manager from a B2B SaaS company. This manager wants to better understand how users use their product so they can align users’ needs with product development and increase business revenue. Perform user research Good personas are a reflection of your ideal customer.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Sachin Rekhi

OCTOBER 25, 2016

While every product team I've worked with leverages customer feedback to inform product decisions in some way, most fall short of designing their customer feedback loop to maximize the benefits to the product team of gathering, recording, and synthesizing feedback. Catalog Your Sources of Feedback.

Product Research 120

Product Research Feedback Loop Feedback Software User Testing 120

Business of Software Conference

JULY 2, 2019

You will probably recognise most of these techniques in action in your own organisation… Watch, and learn how to integrate design into your team effectively. Jane Austin (Director of Product Design, Babylon Health) – 10 Easy Ways To Irritate Your Design Team from Business of Software Conference. Upcoming Events.

Weak Development Team 40

Weak Development Team Research Software User Testing Analytic Tools 40

Mixpanel

AUGUST 3, 2023

How can you align foundational goals between teams? How can you align audience engagement goals between teams? How can you align audience goals between teams? Retain your users How can you develop a customer marketing strategy? How can you align retention goals between teams?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

How can you align foundational goals between teams? How can you align audience engagement goals between teams? How can you align audience goals between teams? Retain your users How can you develop a customer marketing strategy? How can you align retention goals between teams?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

How can you align foundational goals between teams? How can you align audience engagement goals between teams? How can you align audience goals between teams? Retain your users How can you develop a customer marketing strategy? How can you align retention goals between teams?

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Book a demo and get started! What is concept testing?

User Testing 106

User Testing Feedback Software Product Research Analytic Tools 106

Business of Software Conference

SEPTEMBER 3, 2019

We thought ‘Hey we’re on the right trajectory’ and then 2009 came and we thought ‘Oh crap this is going somewhere very bad.’ Shawn: We learned that traditional marketing is really tough. I’m like: ‘This is so cool, this is marketing research.’ We so envied you because it was bad.

Analytic Tools 40

Analytic Tools Marketing Research Software Technical Review 40

Gainsight

FEBRUARY 2, 2024

For instance, business-to-business (B2B) software companies are also looking at customer training not just as a way to teach people how to use their product, but also as a way for their customers to be more successful at work. After all, there’s no point in spending weeks developing training materials for just a handful of customers.

Education 52

Education User Testing Customer Experience Research Software 52