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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. It’s the department persona.

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Business Development vs. Product Management

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Vikas started his career as software developer with Siemens.

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode Chief Operating Officer at the Wikimedia Foundation Janeen Uzzell walks us through her mission for the Wikimedia Foundation and her fight towards knowledge equity. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.

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Conducting User Research in Product Management

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Vikas started his career as software developer with Siemens.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Vikas started his career as software developer with Siemens.

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The Role of Emotional Intelligence in Product Management

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Vikas started his career as software developer with Siemens.

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Finding Blue Oceans #prodmgmt

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. Vikas started his career as software developer with Siemens.