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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. It’s the department persona.

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Sunsetting a Product: What You Need to Know For Your B2B

Userpilot

Investigate support and development efforts on the existing platform. Development. And speaking of issues, your development team will be able to give you a deeper understanding of those being raised. This is where you work with your CTO and development team to understand the risks and advantages of making such a move.

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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

Userpilot

Here are 5 newsletters we think you should read first: How today’s fastest growing B2B businesses found their first ten customers – Lenny shares takeaways from how successful companies like Figma, Slack , Stripe, and Airtable got their first ten customers. Lenny’s Newsletter homepage.

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When You Lead Daily Standups, What Are Your Best Techniques?

The Product Coalition

Keren: Well, at Darrow we develop what is regarded as a go-to platform for plaintiff lawyers that want to expand their practice. With the platform we harness AI technology to discover meritorious cases. As Head of Product, I cover both B2C and B2B technologies. Make sure “non-developer” roles also share their part.

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Business Development vs. Product Management

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Vikas started his career as software developer with Siemens.

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The essence of product management | Christian Idiodi (SVPG)

Lenny Rachitsky

Find 6 to 8 B2B customers, or 15 to 25 B2C customers, and make something they are willing to recommend to other people. Finding reference customers is the fastest path to achieving product-market fit. Also, consider their interest in engaging with you as a demand signal.

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8 Keys to Getting Started

Product Management Lessons from the Trenches

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess. but more on this later…). Be responsive to requests from Sales?—?and