Product Management University
JANUARY 19, 2023
In this post, we’ll take a deeper look at strategic portfolio management in the B2B space and explain some common pitfalls product managers face when their collective focus is anywhere but on the priorities of their target customers. Common Portfolio Strategy Mistakes Developing a portfolio management strategy isn’t always easy.
Product Management University
DECEMBER 2, 2022
If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. It’s the department persona.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Product Coalition
JANUARY 27, 2024
There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. On the other hand, sales-led companies have the product team receiving more input from sales and success teams concentrating on developing features that facilitate closing significant deals. For example.
Product Management University
APRIL 14, 2021
B2B Product Manager April 2021 Issue. Enjoy The B2B Product Manager April issue. View Previous Issues of The B2B Product Manager. The post B2B Product Manager April 2021 appeared first on Proficientz. Of course, we can’t ignore the connection between sales and product management. March 2021. December 2020.
Advertiser: ZoomInfo
After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Key tactics for assessing the completeness, coverage, and consistency of B2B data. Critical integrations that fit directly into your sales processes and workflows.
Product Management Today Submitted Articles
SEPTEMBER 9, 2020
On your first day as a new B2B exec, your company’s Director of Public Relations wants to chat. Most likely, your first thought is not “As my first order of business, it’s time to develop the B2B product manager organization.” Congratulations! You’ve been promoted! Something about a press release. To give a reason to believe.
The Product Coalition
OCTOBER 16, 2023
What hidden differences can we point out about B2B product management compared to a B2C environment? Continue reading on Product Coalition »
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.
Advertiser: ZoomInfo
However, ABM practitioners have evolved the strategy from development to implementation. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. Analysts and professionals alike tend to argue that account based marketing (ABM) is not new.
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems.
Speaker: Daniel Elizalde - Product Executive and Advisor
Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Unfortunately, most B2B companies go through the innovation journey using abstract terms and intangible metrics, such as “trying to reach product market fit.”
Expert insights. Personalized for you.
130 
Let's personalize your content