UX Planet

JANUARY 18, 2024

This process, often undervalued in real-world scenarios, is crucial for understanding user behaviors, needs, and preferences. User research aims to centralize the user in the design and development process, whether through interviews, usability studies, or other methods. What is UX Research in Design?

Data Visualization 82

Data Visualization User Testing Research Software Product Research 82

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Gainsight

APRIL 12, 2024

Customer Success is paramount in driving product adoption. From a report, Gainsight found that 67% of respondents are using Digital Customer Success to effectively onboard and grow customer advocacy for their products. The answer: Digital Customer Education (CE). The answer: Digital Customer Education (CE).

Customer Experience 52

Customer Experience User Friction Customer Feedback Reporting Tools 52

Product Innovation Educators

FEBRUARY 19, 2024

How do you know that the product you’re developing will actually create value for customers, that they’ll love it, and that they’ll buy it? Summary of some concepts discussed for product managers [6:08] What tools or processes do you use for customer research? 12:49] How many customers do you need to talk to?

Research Software 105

Research Software Systems Review User Friction Product Research 105

Gainsight

OCTOBER 3, 2019

The business-to-business (B2B) industry has recently undergone a massive evolution. In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. The best way to uncover your customers’ priorities is by—you guessed it—asking them.

User Testing 55

User Testing Customer Experience B2B Customer Feedback 55

Product Management University

DECEMBER 13, 2022

Product experience is a vital part of product design and development. Your product should be able to make customers measurably better at specific job tasks that are critical to their success, for sure, but does it do so easily and efficiently, and even more importantly, do those customers actually enjoy using it?

Customer Experience 147

Customer Experience Onboarding KPIs User Testing Customer Feedback 147

Ronke PM

OCTOBER 5, 2023

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Analytic Tools 92

Analytic Tools User Testing Research Software Feedback Software 92

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 73

Customer Feedback User Testing Feedback Software Product Research 73

The Product Coalition

NOVEMBER 29, 2021

I have consolidated some widely used practices in this article across all four phases - Discover, Develop, Deployment, and Maintenance - of the agile product life cycle. Discovery (D) D&F is an important part of the framework and kind of an entry point for the product life cycle to address changing ecosystems and market dynamics.

Data Visualization 167

Data Visualization Feedback Software Agile Product Research 167

The Product Guy

NOVEMBER 29, 2019

This is largely caused due to not researching enough around the market you are building for understanding the target audience and spending enough time with your customers to build empathy for them and understand their pain points. How Products Fail Without Customer Empathy. First Principles of customer empathy.

User Testing 159

User Testing Customer Experience User Friction Customer Feedback 159

Userpilot

MAY 30, 2023

Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points. Put simply, user personas impact your entire business model.

Data Visualization 93

Data Visualization Analytic Tools Research Software User Testing 93

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 90

Feedback Software Analytic Tools Data Visualization Customer Feedback 90

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. TL;DR A persona is a visual compilation of your customer’s problems, emotions, desires, jobs-to-be-done , and goals. Why is creating personas important?

Research Software 89

Research Software User Testing Analytic Tools Feedback Software 89

Userpilot

OCTOBER 6, 2022

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? What customer data can you collect to derive valuable insights and improve retention? In this piece, we’ll cover everything you need to know about customer behavior analysis. Hotjar — for recording user behavior in-app.

Analytic Tools 87

Analytic Tools Feedback Software User Testing Customer Experience 87

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 82

Customer Experience User Testing Analytic Tools Feedback Software 82

Userpilot

FEBRUARY 19, 2024

The drop-off rate is one of the key product metrics to track to improve the customer experience. TL;DR The drop-off rate is the percentage of users who start an action or process but don’t complete it. The drop-off rate is the percentage of users who abandon a process or action before achieving a specific goal. How to reduce it.

Analytic Tools 89

Analytic Tools Data Visualization Onboarding KPIs User Testing 89

The Product Coalition

FEBRUARY 11, 2023

Since my college days, I was always passionate about being an entrepreneur and my college experience led me to participate in what is called the Entrepreneurship Development Cell (EDC). Get feedback from at least five customers, but many as possible. Steps in figuring out your target customer. Evaluate market traction.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Understanding the diverse needs of your potential users. UX User personas are like detailed maps that guide the development of a product to meet specific user needs.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). Start by talking to business stakeholders, like your leadership, customer success, marketing and more.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors. As companies scale, they often cannot satisfy customer needs equally well. A roadmap example.

Feedback Software 86

Feedback Software Analytic Tools Product Research User Testing 86

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. A CRM for Product.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Mind the Product

APRIL 27, 2017

Different written and visual methods can be used to detail problems that target user experience as pain points. A separate set of both written and visual techniques can be used to define solutions that should be implemented in software to address the pain points. Focus on Core Problems. Written Methods.

Framework 108

Framework User Testing Research Software Feedback Software 108

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. Why is needs-based segmentation important?

Data Visualization 93

Data Visualization Feedback Software Research Software Analytic Tools 93

Ronke PM

MAY 26, 2023

Quarterly business reviews (QBR) are periodical gatherings with customers or multi-disciplinary teams such as Sales, Relationship Managers, or Customer Success to discuss their products and relationships. Reviews are critical in organizations that cater to B2B and B2D clients.

Customer Feedback 52

Customer Feedback User Friction Product Management Product Manager 52

The Product Guy

SEPTEMBER 12, 2019

I work in the B2B sector where very few people would consider themselves to be “heroes” or “rockstars”, and I was intrigued to see what results these questions would produce. In Innovation Games, Luke Hohmann uses this within games to produce effective customer research. or “what would make you a rockstar?”. Make discovery memorable.

Product Research 131

Product Research Data Visualization Reporting Tools Product Management 131

Mixpanel

MARCH 27, 2023

Early this year, we embarked on a mission to remove friction in the B2B SaaS customer buying experience by making all of our plans available online and our pricing transparent. At Mixpanel, one of our core values is Customer Focus. How is this good for customers? What’s so special about our terms and conditions?

Customer Experience 59

Customer Experience User Testing Data Visualization Analytic Tools 59

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. Table of Contents. What Is Freemium? What Is Freemium?

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Ronke PM

APRIL 5, 2023

In bringing a product experience with actual customer value to the market, we must have individuals from all walks of life to foster creativity, breakthrough advancements, and imagination to meet our customers where they are. Our customers represent an ever-changing demographic with evolving needs.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Userpilot

APRIL 25, 2024

Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers. This process helps you understand what motivates your customers, enabling you to tailor your products and services to minimize risks from the start.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

MARCH 8, 2022

In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. Susan Stavitzski – Customer-Driven Product Person and Product Leader. Teresa Torres is an internationally renowned author, speaker, and coach.

Technical Advisors 110

Technical Advisors Product Research Analytic Tools User Testing 110

Userpilot

APRIL 23, 2021

Things to remember when creating a user persona What not to focus on when creating a user persona – user persona mistakes Why is it important to create user personas? SaaS User Persona Example -Userpilot: Product Manager 2. SaaS User Persona Example-Userpilot: Product Marketing Manager 3.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. This means not only more users but also the right ones.

Feedback Software 89

Feedback Software Analytic Tools Research Software User Testing 89

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This includes product managers , marketing managers , customer success managers , and anyone else who wants to learn how to attract more users, improve the user experience, and increase product adoption. But how do you do that? Product management and leadership speakers.

Customer Experience 97

Customer Experience User Testing Customer Feedback Research Software 97

Intercom, Inc.

APRIL 30, 2018

This mistake is common in the B2C world and while urgency exists in the B2B world, it’s important when you deal with leads to quickly understand what type of lead they are and what type of response they require. Each answer you get should help you define what their pain points are and also how urgent resolving them could be.

B2C 214

B2C Research Software User Friction User Testing 214

Userpilot

MARCH 15, 2022

They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more.

Research Software 80

Research Software Strategy Customer Experience User Testing 80