Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Product Management University

NOVEMBER 17, 2020

B2B Product Manager November 2020 Issue. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue. View the magazine.

Magazine 130

Magazine B2B Product Management Product Manager 130

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel.

B2B 99

B2B Analytic Tools Feedback Software Data Visualization 99

Product Management University

JANUARY 3, 2023

Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. What is a B2B Sales Demo Script? Your B2B sales demo is the verbal value story you’ll tell when giving sales demos to prospective clients and current customers. Frequently Asked Questions About B2B Sales Demos.

Demo 130

Demo B2B User Friction Customer Experience 130

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? Let us start with understanding the difference in those two types of products. It is important to understand what B2B and B2C products are. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52

B2C B2B Reporting Tools User Testing 52

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. How many is a few?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Research Software 88

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. What is B2B market segmentation? What are the two approaches to B2B market segmentation?

Analytic Tools 81

Analytic Tools Customer Experience B2B Data Visualization 81

Product Management University

AUGUST 15, 2023

Portfolio Management Portfolio management gets rid of the competing product plans because the first order of priority is determining the market segments, in pecking order, that will contribute the most to your organization’s strategic and financial goals considering the value of the entire portfolio. Here’s a bonus.

Product Management 246

Product Management Product Manager White Paper Management 246

The Product Coalition

JULY 28, 2020

According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2B products it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. 55%, and for lead generation websites it is 30%?—?55%.

User Testing 112

User Testing Product Research Product Marketing Testing 112

Userpilot

OCTOBER 1, 2022

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. of the market) are excited about trying products and testing new technology. Best digital adoption solutions on the market for B2B companies.

Feedback Software 94

Feedback Software Research Software User Testing Onboarding KPIs 94

Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth.

Agile 100

Agile Roadmap Magazine Marketing 100

Userpilot

MARCH 30, 2022

Take a look at your revenue – is your team able to still sell the product? Investigate support and development efforts on the existing platform. Make sure you understand “what” and “why,” you may be sunsetting the wrong product (or feature). Development. Asses Product-Market Fit before sunsetting a product.

User Testing 93

User Testing B2B Onboarding KPIs Feedback Software 93

Product Management University

FEBRUARY 22, 2023

Vice President of Product This leadership role is less involved in day-to-day product management and is instead responsible for managing PM teams. The primary strengths sought after in a Product VP are well-developed skills focused on leadership, communication, conflict resolution, and more.

Positioning 264

Positioning Product Management Product Manager B2B 264

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. What is B2B SaaS? What are B2B SaaS metrics? Customer Acquisition Cost.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Product Management University

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization.

B2B 100

B2B Customer Experience Marketing Product Management 100

Mind the Product

MAY 3, 2017

billion times that a developer found a solution on their site. In Alexa’s presentation at ProductTank NYC, she talks about the importance of brand and marketing. She states that there are not enough conversations about the intersection of product and marketing. The second story is that developers are inherently different.

Product Marketing 97

Product Marketing Marketing Branding Advertising 97

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. Problems with Customer Development.

User Testing 144

User Testing Customer Feedback Customer Experience Data Visualization 144

Bain Public

JUNE 28, 2019

In a B2B environment, the sales team often interfaces with buyers. Existing clients, as well as sales prospects, become influencers on the product roadmap. Salespeople listen to those unwilling to buy a product unless specific features get added. When sales return with this type of feedback, they set about managing the product.

User Testing 40

User Testing B2B Product Marketing Marketing 40

Product Management University

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization.

B2B 100

B2B Customer Experience Marketing Product Management 100

Mind the Product

FEBRUARY 27, 2018

The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. Chaos Report 2015. Reduce the Costs of Failure.

User Testing 98

User Testing Product Research Product Marketing Testing 98

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. For early stage B2B products?—?working

B2C 60

B2C B2B Feedback Software User Testing 60

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Some starter activities to develop them: Think about a made-up product that you would love.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. This challenge was critical because it could lead to inaccurate product decisions, delays in development , and missed opportunities in a competitive industry.

User Testing 84

User Testing Product Research Research Software Data Visualization 84

The Product Coalition

MARCH 19, 2019

B2B SaaS companies pride themselves on constantly releasing new features and product improvements, but a lot of them fall flat when it comes to marketing those new releases. Now, the traditional ways of marketing your product, like blog posts, social media, videos, etc., You should start by setting expectations.

Product Marketing 60

Product Marketing Marketing User Testing Customer Feedback 60

Mind the Product

DECEMBER 12, 2019

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth.

Weak Development Team 120

Weak Development Team User Testing Customer Communications B2B 120

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? Product usability/usage serves as the primary driver for customer acquisition, expansion and retention.

B2B 147

B2B Customer Experience Definition Demo 147

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

bpma ProductHub

OCTOBER 2, 2017

I had set out to create a software product for roadmapping but soon discovered people don’t have good processes that support roadmapping. As companies adopt agile and lean methodologies, there was clear need for education on a new way to manage product roadmaps”. What do people struggle with most developing roadmaps? “A

Books 394

Books Roadmap Software Review Workshop 394

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Good Product Manager

JUNE 7, 2017

I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator. We covered questions like “How do B2B sales models impact product management?” Sign up for the webcast today !

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator. We covered questions like “How do B2B sales models impact product management?”

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” Podcast: B2B Product Management with The Everyday Innovator. We covered questions like “How do B2B sales models impact product management?”

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Userpilot

MAY 1, 2024

Once a month (and each week for paid subscribers), Lenny answers reader questions related to product, growth, and career advancement. How to get into product management – This newsletter discusses whether a product management role is right for you, how to kickstart your career, and the essential skills you need to have.

Feedback Software 78

Feedback Software Analytic Tools User Testing Customer Feedback 78

Product Management Unpacked

SEPTEMBER 29, 2021

In my view, the disciplines that drive product success – strategy, planning, marketing, development and operations – are also critical for company success. Establishing and cultivating product-market fit across product category stages – early market, growth, scale and maturity – are important parts of a product manager’s job.

Product Management 217

Product Management Product Manager Product Research Healthcare 217

NextBigWhat

AUGUST 19, 2020

How does product development actually work? NextBigWhat’s #Threadmill brings you curated Twitter threads on product, life and growth. You can get most B2B products right upfront. The post How Product (development) works and here is how it can be better appeared first on NextBigWhat.

Development 52

Development B2B User Testing Leadership 52

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. it is the same as a car manufacture ally with software startup working on AI tech to develop autonomous eclectic car AI-based apps. Refer image 2.

Startups 123

Startups Strategy Technical Review B2B 123