Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Work cross-functionally with teammates across the company to launch new features on time and at a high quality bar.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

The Product Coalition

FEBRUARY 11, 2023

Since my college days, I was always passionate about being an entrepreneur and my college experience led me to participate in what is called the Entrepreneurship Development Cell (EDC). One should be crystal clear about the problem and how his product or service is solving it. I will try to elaborate on each one of them.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. This is where a go-to-market strategy comes in.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? How to write a product announcement? How do you create one?

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

The Product Coalition

JUNE 17, 2020

2020 is only halfway done, but it already was a big year for Product Management. We all learned that Product Management is not just about managing products really. One of the most powerful things Product Managers rely on for growth in 2020,? leave it to your web developers and marketing team,?—?but

Customer Communications 78

Customer Communications Feedback Software Reporting Tools Technical Review 78

Good Product Manager

APRIL 28, 2019

It’s the must-attend event for 3500+ b-to-b product, marketing and sales leaders in the most well-respected, high-performing companies in the world today. We have a ton of great content for product management leaders and you can learn more about Why Product Management Leaders Should Attend SiriusDecisions 2019 Summit. .”

Events 74

Events Product Research Product Management Product Manager 74

The Product Coalition

DECEMBER 21, 2020

The result of idea validation is to develop a feasible prototype or MVP?—?both It also lays the foundation for a more intensive market-fit investigation, later on, to make sure it’s profitable. The further down the development cycle you go, the harder, costlier, and less appealing it is to claw your way back up and start over.

User Testing 156

User Testing Product Research Research Software Feedback Software 156

Good Product Manager

APRIL 28, 2019

It’s the must-attend event for 3500+ b-to-b product, marketing and sales leaders in the most well-respected, high-performing companies in the world today. We have a ton of great content for product management leaders and you can learn more about Why Product Management Leaders Should Attend SiriusDecisions 2019 Summit. .”

Events 60

Events Product Research Product Management Product Manager 60

Userpilot

JANUARY 25, 2021

Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile. A buyer persona is a decision-maker, while the user persona is the person actually using your product.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Product Innovation Educators

MARCH 25, 2019

I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. It’s usually marketing or an events manager. There’s always a product marketing person or a director of marketing involved. 10:31] What is a product launch that stands out in your mind?

Presentation 72

Presentation Events User Testing User Friction 72

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

MAY 13, 2021

Product intelligence helps product marketers use data to better understand consumers’ relationships with the products they love using. Any company that sells products can choose to use product intelligence, but the three most common groups are product marketers, product managers, and product designers/engineers.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

ProductPlan

OCTOBER 25, 2022

Competitor profiles and deep dives for product ideas. Competitor actions should never dictate your strategy, but you need a solid handle on your competitors’ products, markets, and messaging. Suppliers typically serve multiple players in the same market, while distributors sell competitive and complimentary products.

Data Visualization 52

Data Visualization User Testing Product Research Customer Feedback 52

Product Bookshelf

FEBRUARY 13, 2017

The authors outline a concept called a product manifesto which is a statement of guiding vision and principles for you and your job as a product manager. The sales and marketing functions are described in detail with recommendations on how to manage these critical relationships. Validating your product hypothesis.

Product Management 81

Product Management Product Manager Management Management 81

Business of Software Conference

SEPTEMBER 7, 2022

Developer Productivity! Developing great product people Developing the team Displaying PDF files and Medieval History Doing the right thing Doom3 DXP Ecosystem Building Education Entering new markets Enterprise Data Enterprise Software (Higher Ed) F1 Forging stronger teams in a remote work place.

Research Software 10

Research Software Feedback Software User Testing Data Visualization 10

Userpilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? Conversion Copywriter to B2B and SaaS. Joel Klettke.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

NOVEMBER 12, 2023

The Blue Ocean strategy is a business approach that focuses on new markets with little or no competition. Companies that use this strategy develop disruptively innovative products and create demand for them. Finding product market fit Finding the product-market fit is the ultimate challenge in blue ocean markets.

User Testing 105

User Testing Research Software Analytic Tools Feedback Software 105

Userpilot

JUNE 25, 2023

Escaping the Build Trap promotes outcome-driven product management to deliver real value to customers. Inspired offers valuable lessons and strategies for building successful products. The Lean Product Playbook is a comprehensive guide to lean product development. Let’s check them out! Where to buy it?

Books 98

Books Analytic Tools Data Visualization Product Research 98

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

JUNE 8, 2022

Do you implement product management analytics from the onset of a product launch to understand user behavior and timely improve the product based on the findings? Multiple teams need to gauge product analytics data. Product managers — for making strategic decisions. Who needs product management analytics?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Userpilot

JULY 30, 2019

We’re here to give you ideas for your new product adoption. If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. Using Social Media.

User Testing 111

User Testing Product Research Webinar Customer Experience 111

Department of Product

AUGUST 22, 2022

Here’s some of the areas we felt could be the most impactful as part of your product health check, spanning data, devices, value proposition, business and strategy. Sure, you can dig deeper later on, but these are fundamental metrics that are important to understand when you’re assessing the overall health of your product.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Good Product Manager

NOVEMBER 4, 2015

Join Lisa Singer as she provides best practices for segmenting your target market and offers reasons why each values as a prerequisite for pricing and packaging strategies. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile. Wednesday, January 13, 2016: Strategic Product Management.

Product Management 60

Product Management Product Manager Data Visualization Software Review 60

Good Product Manager

NOVEMBER 4, 2015

Join Lisa Singer as she provides best practices for segmenting your target market and offers reasons why each values as a prerequisite for pricing and packaging strategies. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile. Wednesday, January 13, 2016: Strategic Product Management.

Product Management 60

Product Management Product Manager Data Visualization Software Review 60

The Product Coalition

MARCH 21, 2019

Within a B2B company, I found that there was alignment between the corporate strategy and the business unit strategy, but neither of these matched the functional strategies within the organization and were never implemented. Can we accelerate our time to market by working with third parties? build something that a customer will buy.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108

Business of Software Conference

OCTOBER 11, 2023

Will getting the app be dangerous for you? Will you be able to use it without data?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

Intercom, Inc.

MARCH 29, 2022

Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox. And that’s why we built our Messenger to be customizable and made it itself a developer platform. into B2B software. Product demo: Intercom Switch. All right.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118