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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. What is a B2B Buyer Persona?

B2B 130
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Sunsetting a Product: What You Need to Know For Your B2B

Userpilot

This is where you work with your CTO and development team to understand the risks and advantages of making such a move. The post Sunsetting a Product: What You Need to Know For Your B2B appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

Userpilot

Here are 5 newsletters we think you should read first: How today’s fastest growing B2B businesses found their first ten customers – Lenny shares takeaways from how successful companies like Figma, Slack , Stripe, and Airtable got their first ten customers. Lenny’s Newsletter homepage.

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The essence of product management | Christian Idiodi (SVPG)

Lenny Rachitsky

Find 6 to 8 B2B customers, or 15 to 25 B2C customers, and make something they are willing to recommend to other people. Finding reference customers is the fastest path to achieving product-market fit. Also, consider their interest in engaging with you as a demand signal.

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When You Lead Daily Standups, What Are Your Best Techniques?

The Product Coalition

I have an Engeenering degree and have been in the Israeli tech scene for the past fifteen years, from a research and development leader, to a co-founder and CTO, to product leader. As Head of Product, I cover both B2C and B2B technologies. Keren: Begin with the market voices.

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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. This influence of the founders of the company, who typically also occupy key roles such as the CEO/CFO/CTO is critical in determining the eventual shape of the organization.

Startups 126
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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode Chief Operating Officer at the Wikimedia Foundation Janeen Uzzell walks us through her mission for the Wikimedia Foundation and her fight towards knowledge equity. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.