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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. What is a B2B Buyer Persona?

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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

Userpilot

He worked as a Product Lead at Airbnb for 7 years, where he managed a number of teams, supported strategy for the anti-discrimination team, and built new tools for hosts. How to be more innovative | Sam Schillace (Microsoft deputy CTO, creator of Google Docs) – Lenny interviews Sam on the journey toward building Google Docs.

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When You Lead Daily Standups, What Are Your Best Techniques?

The Product Coalition

Do we need to escalate any critical issues to company leadership? We asked four product leaders: “Outside of the popular tips and techniques experts recommend — what are your best strategies for how you lead daily standups?” As Head of Product, I cover both B2C and B2B technologies. How do product managers lead standups?

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers. Will Larson , CTO of Calm.

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Product Strategies for Non-Strategists

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.

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Conducting User Research in Product Management

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador.