Product Management University

MARCH 18, 2019

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. Comfortable in a leadership role and enjoys high visibility among peers. Download the PDF.

B2B 113

B2B Customer Experience Product Management Product Manager 113

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works. It’s time to grow.

Product Strategy 125

Product Strategy Strategy User Testing Weak Development Team 125

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. An economic downturn, a war — you name it.

Product Strategy 113

Product Strategy Strategy User Testing Weak Development Team 113

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." How do we run it in B2B" Managers are less afraid of experimentation.

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Ronke PM

APRIL 5, 2023

Table of Contents Product and design partnership What does design-driven leadership mean? Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

ProductPlan

JANUARY 17, 2023

You may also be thinking, “But Steve Jobs said he didn’t talk to customers, and Apple created some of the coolest products out there under his leadership.” These are typically very different people with very different problems and motivations in B2B environments. Type of B2B customer interview. Where will you find them?

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Modus Create

JUNE 23, 2021

There are two ways to talk about transformational leadership. . We can dive deep into the academic theory created by Bruce Avolio and Bernard Bass in 1991 and understand how it fits into the broader Full Range Leadership Model. . But first, let’s define transformational leadership. . What is Transformational Leadership?

Leadership 95

Leadership Technical Review Data Visualization Vision 95

Userpilot

OCTOBER 16, 2022

Our 15 customer intimacy strategies include the following: Mapping the customer journey and listing all touchpoints to get a holistic view of the user journey. With Userpilot, you can apply these strategies without having to code. So, if you want to foster intimacy, start with these strategies: Map the customer journey.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Gainsight

MAY 31, 2023

TrustRadius’s platform provides detailed and in-depth reviews for B2B software from verified users. Here’s what customers had to say about Gainsight Digital Hub: “inSided has undoubtedly changed our community strategy for the better. Partner Success Manager. Review CS on G2, Review PX on G2, Review Digital Hub on G2.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

The Product Coalition

DECEMBER 31, 2023

As you might have noticed from reading this blog, I share many stories related to my personal relationships as a means to talk about product leadership. Often it’s because so much of product leadership is about relationships. But the point I want to make today isn’t about relationships, and still, that’s what the story is about.

User Testing 108

User Testing Workshop B2B Leadership 108

Userpilot

JUNE 28, 2023

With solid in-app marketing strategies, you’ll keep users engaged, help them experience your product’s value, and increase long-term retention. Read on to find 17 practical strategies you can begin implementing right away. Why do you need an in-app marketing strategy? This article provides an answer.

Feedback Software 96

Feedback Software Analytic Tools User Testing Product Research 96

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” They want to place multiple bets to achieve their financial goals, just like they would in a diversified portfolio investment strategy.

Product Research 354

Product Research User Testing Customer Experience Feedback Software 354

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. It’s cheaper, reaches more people, and has proven results for SaaS, B2B, and B2C companies. A product-led growth strategy.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Mironov Consulting

MARCH 15, 2024

We had a lively, wide-ranging discussion of Ways to communicate with stakeholders they aren't getting everything they want (since they will never get everything they want). Using the language of money.

B2C 52

B2C B2B Enterprise Leadership 52

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The identification of metric is driven by the goal to be achieved, which is mainly guided by the product strategy and leadership within the organization.

Data Visualization 161

Data Visualization Customer Feedback User Testing Analytic Tools 161

The Product Guy

APRIL 9, 2019

Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

Product Management University

JUNE 21, 2021

Don’t confuse leadership and influence with a dictatorship. Strong leadership and influence from product management starts with superior market knowledge. Just because leadership, vision and strategy are part of your product management job description, doesn’t mean people trust you to do those things.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. There are multiple dimensions to product strategy that need to be considered and validated.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. There are multiple dimensions to product strategy that need to be considered and validated.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

The Product Coalition

SEPTEMBER 5, 2018

Leading B2B SaaS companies are changing how products are made, how companies are built & how their customers are treated by welcoming product feedback in the right way. We now enable over 1 million people to give and use product feedback effectively which is having a huge impact on how B2B SaaS products are built around the globe.

Feedback Software 60

Feedback Software User Testing B2B Customer Feedback 60

Product Management Unpacked

SEPTEMBER 29, 2021

This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. In my view, the disciplines that drive product success – strategy, planning, marketing, development and operations – are also critical for company success. Why the MS in Product Management degree?

Product Management 217

Product Management Product Manager Product Research Healthcare 217

Product Management University

NOVEMBER 17, 2022

Convincing stakeholders the above supports company goals (product strategy). It sets the product up for long-term success and market leadership in chosen verticals without sacrificing short-term revenue. Finding user problems. Writing epics and stories. Cranking user stories through the agile factory. Never gonna be!

Reporting Tools 130

Reporting Tools Weak Development Team Marketing Product Management 130

Userpilot

NOVEMBER 23, 2023

That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Many companies lack differentiation strategies and drive product development by copying competitors. How is the outcome-based roadmap different from regular roadmaps? What are the most acute ones?

Analytic Tools 99

Analytic Tools Feedback Software Product Research User Testing 99

svpg

JULY 15, 2016

I’ve already written about outcome-based objectives , and in this article I want to talk more about product vision, and especially how important the role of product strategy is in delivering on the product vision. Product Strategy. Normally I encourage teams to construct a product strategy around a series of product-market fits.

Vision 101

Vision Strategy User Testing White Paper 101

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or B2B software services companies work the other side of the problem.  The

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

Gainsight

OCTOBER 16, 2020

B2B product management has always been strategic. Back in 2000, the strategy for Product Management was: Do what Sales wants. The most successful companies with the biggest valuations place Product Management at the core of their strategy. The blinking cursor. But I also know the job is HARD! . And what Sales wants.

Product Strategy 59

Product Strategy Strategy Customer Experience User Testing 59

The Product Coalition

FEBRUARY 27, 2021

We have since grown Miro to around 12 million users and 600 employees, making Miro one of the fastest-growing B2B startups in history. In this article, I’m going through the approach that I recently introduced at Miro and is currently at the heart of how we center ourselves around the product strategy.

Product Research 160

Product Research User Testing Customer Feedback Product Management 160

Product Innovation Educators

JUNE 12, 2023

She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company. Planning includes the product vision, strategy, and roadmap. How do you set the vision, strategy, and roadmap? At what cadence do you do that?

User Testing 93

User Testing Customer Feedback Customer Experience Product Management 93

The Product Coalition

AUGUST 6, 2023

Do we need to escalate any critical issues to company leadership? We asked four product leaders: “Outside of the popular tips and techniques experts recommend — what are your best strategies for how you lead daily standups?” As Head of Product, I cover both B2C and B2B technologies. How do product managers lead standups?

Reporting Tools 141

Reporting Tools Research Software Product Research User Testing 141

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. Galina is a product leader with strong customer success and digital strategy background and 10+ years of experience in all aspects of software product management (discovery, productization, go-to-market strategies, scaling, and lifecycle management).

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Lenny Rachitsky

JANUARY 23, 2024

I was speaking with one of my favorite B2B founders and asked her what company she’d most love to learn from. It is presented to the leadership team for high-level feedback. So the leadership team is hardly involved in the detailed design or the iterations with customers along the way. Her immediate answer: “Gong!

Feedback Software 104

Feedback Software User Testing Customer Feedback Workshop 104

Mind the Product

DECEMBER 12, 2019

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth. Here I’ll discuss how.

Weak Development Team 127

Weak Development Team User Testing Customer Communications B2B 127

Userpilot

JUNE 25, 2023

Inspired offers valuable lessons and strategies for building successful products. Crossing the Chasm introduces strategies for successfully bringing innovative products to the mainstream market. Product Leadership presents insights on effective product leadership and team-building. Let’s check them out!

Books 95

Books Analytic Tools Data Visualization Product Research 95

The Product Coalition

DECEMBER 8, 2018

However, Sales teams can use it to tell prospects what you have planned, and Leadership can use it to keep track of where their product is headed. You have to balance your product strategy, demand from customers, demand from internal teams, demand from stakeholders, and somehow translate all of that into a roadmap that makes sense.

Feedback Software 61

Feedback Software Research Software B2B Roadmap 61

Product Innovation Educators

AUGUST 14, 2023

9:24] What issues do you see with strategy? A lot of companies have a mission statement that they think is a strategy or vision. The strategy is the plan of attack for how you’re going to get there. 12:41] How can leaders better communicate strategy? Communicating strategy requires a lot of repetition.

Technical Review 100

Technical Review User Testing Vision Weak Development Team 100