ProductPlan

MARCH 4, 2022

Creating a user persona is not a set-it-and-forget-it exercise. Users’ needs change. You need to regularly revisit the persona details you’ve drafted and make sure they still represent your product’s users and what they care about. 3 Reasons Your User Personas Might Have Changed. Your users are now remote.

Customer Experience 84

Customer Experience Customer Feedback User Testing Feedback Software 84

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. In the B2B hemisphere, change goes hand and hand with new products. B2B product leaders, I am calling you out on the dreaded implementation phase. They hand the contract off to the customer success team before the ink dries. Change is hard.

Customer Experience 136

Customer Experience User Testing Data Visualization Analytic Tools 136

The Product Coalition

AUGUST 15, 2020

Illustration by Olga Zalite Show me a product manager who touts the importance of talking to customers and I’ll show you a handful who find it challenging to maintain such habit. Direct customer engagement is the best way to develop product judgement in order to make the right product decisions. I don’t have direct contact of the user.

Feedback Software 99

Feedback Software Research Software Customer Feedback User Testing 99

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.

B2C 52

B2C B2B Reporting Tools User Testing 52

Product Management University

MAY 24, 2021

It’s what your team can do for the customer. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. The Product Management Maturity Model: 3 Tiers of Customer Value.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Gainsight

MAY 23, 2023

At its tenth annual Pulse conference last week, Customer Success (CS) platform Gainsight unveiled a new product designed to digitally connect the various fragments of customer experience, oriented around CS and supported by a new company-wide licensing option. So it’s complicated for the customer.”

Enterprise 59

Enterprise User Testing Customer Experience Customer Feedback 59

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Product Talk

JUNE 1, 2022

Not having enough time is one of the main reasons people say they can’t interview customers every week. So the idea of trying to carve out time to recruit and schedule interviews might feel like an impossible task. The idea of trying to carve out time to recruit and schedule interviews might feel like an impossible task.

Research Software 165

Research Software Product Research User Testing Customer Experience 165

Gainsight

APRIL 12, 2024

Customer Success is paramount in driving product adoption. From a report, Gainsight found that 67% of respondents are using Digital Customer Success to effectively onboard and grow customer advocacy for their products. The answer: Digital Customer Education (CE). The answer: Digital Customer Education (CE).

Customer Experience 52

Customer Experience User Friction Customer Feedback Reporting Tools 52

Userpilot

OCTOBER 1, 2022

Software adoption is crucial to the success of SaaS companies because it secures users to be long-term customers. A SaaS business model relies on recurring revenue from retained users, so if adoption fails, the whole business model fails as well. In SaaS, the median user growth is 4%, while the median activation rate is 17%.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. Collect Customer Validation Early on. Or, how many customers are asking for Feature A versus Feature B.

Enterprise 124

Enterprise Customer Feedback Data Visualization User Testing 124

The Product Coalition

OCTOBER 26, 2020

That’s undeniable that a stand-out user interface and convenient user experience help sell products. When looking at the beautiful design, we often don’t even know who has created such a smooth digital experience. This team analyzes customers and online users’ needs to create attractive and effective solutions.

Customer Experience 91

Customer Experience Research Software User Experience User Testing 91

Userpilot

NOVEMBER 22, 2022

User segment vs persona: what makes the two different from each other? So let’s dive deeper and see how you can create both to improve your product marketing efforts. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. What is a user segment?

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Userpilot

DECEMBER 10, 2023

TL;DR Product-led growth (PLG) uses product usage as the main driver of customer acquisition and account expansion. However, it’s not ideal for complex products or enterprise clients where customers aren’t the end users. However, it requires a lot of effort that wouldn’t be justified for smaller clients.

Analytic Tools 105

Analytic Tools Feedback Software Customer Experience Data Visualization 105

Userpilot

APRIL 8, 2024

TL;DR In the bottom-up model, a SaaS company promotes the product to individual end-users and teams. Product-led growth is a well-known bottom-up approach that relies on the product for customer acquisition and revenue expansion. For this approach to work, a trial or free plan mustn’t satisfy user needs entirely.

Analytic Tools 100

Analytic Tools Feedback Software Data Visualization Strategy 100

Mironov Consulting

AUGUST 23, 2018

I got a lot of good responses from this recent post about the need to frequently talk directly with real customers , especially at B2B/enterprise companies. More than a few folks raised an important concern: with so much to do as product managers, how do we consistently make time for customer interviews?

Customer Experience 110

Customer Experience User Testing Customer Feedback Product Research 110

Melissa Perri

JANUARY 4, 2020

These are a few of my observations and personal experiences. 2019: "How do I hire a Chief Product Officer? . -- 2013: "My ppl are not allowed to talk to customers. 2019: "Duh, of course I want my people talking to customers. 2018: "Can you teach people how to do MVP experiments? It is too risky. We will get sued.

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

Mironov Consulting

JUNE 27, 2020

I have a narrow, somewhat puritanical view about product manager conversations with customers and prospects: we should never lie to them. That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. B2B is lumpier than B2C.). Roadmaps are shared.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

The Product Coalition

MARCH 6, 2019

How are consumer and enterprise products intrinsically different? Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base.

B2C 60

B2C B2B Customer Experience Enterprise 60

UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This process, often undervalued in real-world scenarios, is crucial for understanding user behaviors, needs, and preferences. It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights.

Data Visualization 78

Data Visualization User Testing Research Software Product Research 78

Intercom, Inc.

AUGUST 26, 2020

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. Customer expectations are on the rise and, at the same time, all parts of the business are facing increased pressure to operate more efficiently and at lower cost.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. But how does user adoption impact your business? And your role at a customer success team? Lay out a customer journey map. What is user adoption?

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Intercom, Inc.

MARCH 28, 2022

Second, expectations are rising for consumer-grade experiences. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. This makes it more important than ever to create products people actually want to use.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Gainsight

JANUARY 6, 2023

They’re investing in product experience (PX) and product-led growth (PLG) strategies to efficiently chart a path to durable growth—and smooth sailing when market conditions improve. The common thread between these three approaches is the product experience.” Product Experience . It Depends. What Is Product Education?

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Research Software 52

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. But how does user adoption impact your business? And your role at a customer success team? Lay out a customer journey map. What is user adoption?

Analytic Tools 91

Analytic Tools Feedback Software Research Software Data Visualization 91

Userpilot

JUNE 17, 2024

TL;DR A product-led growth strategy is an approach where the product itself drives user acquisition, expansion, and retention. While product-led growth focuses on delivering a great product experience. Customer Retention : Keep users engaged with continuous product value.

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Userpilot

MAY 30, 2024

The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. To find your product’s Aha moments, analyze user behavior. Ready to dive in?

Onboarding KPIs 105

Onboarding KPIs Data Visualization Analytic Tools User Testing 105

Gainsight

JULY 20, 2022

The reason they spend so much time is that there are so many TV shows out there, and it’s hard to make sense of them all. In the world of product development, we call this process user segmentation , and it’s just as useful for product managers trying to understand their audiences as it is for audiences trying to understand TV show awards. .

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59

Mixpanel

FEBRUARY 23, 2024

Onboarding new users is one of the biggest challenges a technical product faces. This is doubly true when a portion of those would-be users don’t have technical backgrounds. Both the Mixpanel team and our partners over at Segment know how crunchy user onboarding can be. What does use case-driven onboarding look like?

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

Pragmatic Marketing

MAY 21, 2019

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient.

B2B 70

B2B Data Visualization Artificial Inteligence Enterprise 70

Pragmatic Marketing

MAY 21, 2019

For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business. In fact, AI is increasingly becoming the answer for B2B eCommerce enterprises looking to make processes like search results, supply chain management and integration more efficient.

B2B 70

B2B Data Visualization Artificial Inteligence Enterprise 70

Gainsight

MARCH 21, 2024

Well, at times it can feel like deciding how you utilize the power of artificial intelligence for your organization is “The Climb.” With decades of collective experience in the field, the speakers shed light on how AI is revolutionizing traditional practices and paving the way for more efficient and insightful customer interactions.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Feedback 52

The Product Coalition

NOVEMBER 29, 2021

During discovery, user interview is a well-known practice to understand the customer requirement and pain-point, however other alternatives help understand the customer problem more effectively and efficiently. The trick is to revisit this customer journey map constantly and make an important artefact for your discovery process.

Data Visualization 164

Data Visualization Feedback Software Agile Product Research 164

Product Talk

MAY 13, 2020

A well-defined outcome provides a focal point for the product team and serves as a guiding light for their discovery efforts. It helps the team quickly identify and conserve their time and energy for the initiatives that matter most. They need focus and clarity to wisely invest their finite time and resources. Grow margin.

Product Research 356

Product Research User Testing Customer Experience Feedback Software 356

Mind the Product

AUGUST 6, 2020

One of the interesting things about developing software in the Business-to-Business (B2B) space is that you often don’t know what users need, even when you think you do. The post The Blind Spots of B2B Product Vendors (And How to Fix Them) appeared first on Mind the Product. Such blind spots may not be entirely your fault.

B2B 106

B2B Customer Experience Development Enterprise 106