Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management
The Product Coalition
JANUARY 27, 2024
There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Negotiable or custom pricing. Sales and marketing efforts as the primary drivers for customer acquisition and revenue. The ideal customer profile is big enterprise deals. For example.
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