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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

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How Do Aha Moments Lead to Feature and Product Adoption?

Userpilot

For Google, this is finding an answer to a challenging question, for Facebook – connecting with 7 friends in 10 days, and for Slack – sending 2000 messages. To do so, first define the activation event and adoption event, and use them to conduct path analysis. Event trends tracking in Userpilot.

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12 Best Customer Retention Software for SaaS Companies in 2024

Userpilot

Amplitude is an analytics solution with custom event tracking, behavior-based segmentation, root-cause analysis , and custom reporting capabilities – to name just a few. ActiveCampaign is a marketing automation platform that enables targeted email and SMS campaigns, personalized messaging, chatbots, and campaign performance analysis.

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How UX Researchers Can 4X Their Usability Test Response Rates With Userpilot

Userpilot

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. However, as Lisa experienced, this was not the case in the B2B space. Custom event tracking – to track multiple user actions as if they were one.

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6 B2B SaaS Metrics That Matter and How To Measure and Improve Them?

Userpilot

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

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The Ultimate Guide to Improving Freemium Conversion Rate for SaaS Companies

Userpilot

To drive upsells , prompt your users with targeted in-app messages tailored to the needs of a particular segment. Userpilot can help you increase your freemium conversion rate with in-app messages that target specific user segments and contextual prompts based on product usage data. Segment users for targeted messaging.

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10 Interactive Software Walkthroughs With Examples

Userpilot

Rocketbots Rocketbots ( respond.io ) is an AI-powered customer communication platform designed to manage and automate customer conversations across various messaging apps. Groupize Groupize is a meeting and event management platform that needed help with easy-to-grasp product walkthroughs. This is where an analytics dashboard comes in.