Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

OCTOBER 16, 2022

And by proactive, we mean well in advance and using multiple channels such as social media, in-app messaging , websites, and other channels. Host customer events. You can host events such as product launch parties or trade shows to gather your customers together. Humans are pre-wired to bond with one another.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Gainsight

JUNE 23, 2020

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management. Time was of the essence, and our message to the CS community would be key.

Events 88

Events Feedback Software Technical Review Systems Review 88

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. However, as Lisa experienced, this was not the case in the B2B space. Custom event tracking – to track multiple user actions as if they were one.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. “With ABM, businesses treat each account as a market of one” How ABM differs from traditional B2B sales. 4 benefits of account-based marketing.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Innovatemap

OCTOBER 25, 2023

For the second consecutive year, the city dedicated an entire week to host more than 400 events, each focusing on tech innovation and advancement. Presented by a16z , New York Tech Week is more than just a series of tech-related events. For Innovatemap, New York Tech Week isn’t just another event on the calendar. Keep it simple.

Customer Feedback 52

Customer Feedback Feedback Software User Testing Advertising 52

Business of Software Conference

JUNE 15, 2023

with Brennan Dunn In this NEW talk from BoS Europe, Brennan Dunn demonstrates how both B2B and B2C companies are dynamically repositioning their offerings and achieving tangible results. Join our friendly list for event updates, ideas & inspiration. Unsubscribe any time. We will never sell your email address. It is yours.

Research Software 52

Research Software B2C B2B Data Visualization 52

Userpilot

FEBRUARY 19, 2024

A/B testing can help you optimize your onboarding flows and in-app messages for better conversion rates. To be able to calculate it, you must have an analytics tool that allows you to track in-app events or page views accurately. Here are a few: For websites, the average conversion rate for B2B SaaS businesses ranges from 0.9

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs User Testing 105

Business of Software Conference

OCTOBER 24, 2022

This was my second time attending the BoS conference in-person, and I learned that’s a common denominator of the event. This event draws people in again and again, and for good reason. Being at BoS gave me the opportunity to try the messaging out on folks, see what landed, what questions people had, and what things need to be tweaked.

Feedback Software 58

Feedback Software B2B Travel Events 58

Userpilot

MARCH 14, 2023

To drive upsells , prompt your users with targeted in-app messages tailored to the needs of a particular segment. Userpilot can help you increase your freemium conversion rate with in-app messages that target specific user segments and contextual prompts based on product usage data. Segment users for targeted messaging.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

MAY 17, 2022

A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. Other product launch promotional channels include social media, press releases, in-app announcements , and launch events. It's not just about writing one product announcement message.

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Intercom, Inc.

JANUARY 25, 2022

Integrations like the Intercom integration with HubSpot empower these teams to use data from live chat and messaging, smart workflows, and business intelligence to anticipate prospect and customer needs. . Provide sales teams access to key HubSpot lead data directly from Intercom messages. Bad data costs companies in the U.S $3T

Research Software 216

Research Software User Testing Artificial Inteligence Data Visualization 216

Intercom, Inc.

JUNE 9, 2020

Kalb also stressed how important this employee empowerment is to improving the long-term health of a B2B organizations like hers. As Kalb says, putting your people first, especially in stressful times, creates a ripple effect for B2B organizations. Happier employees do better work and support customers better.

Strategy 197

Strategy Feedback Software Customer Experience Reporting Tools 197

Mironov Consulting

APRIL 12, 2020

Plan-of-record is for features that manage on-premise volunteers and in-person fundraising events, but these suddenly look less urgent. Perhaps swap in group messaging or real-time event streaming or virtual auctions? Build your fan base now , since remote teams are replacing their old tools hour by hour.

Customer Experience 140

Customer Experience Reporting Tools Technical Review Transportation 140

Userpilot

APRIL 10, 2023

Large user base: it allows you to increase user population quickly, which is essential for products that rely on the network effect, like social networks, messaging apps, or e-commerce marketplaces. In contrast, the average free trial conversion rate in the B2B SaaS space is around 17%. Loom, the video-messaging app, is great at that.

Feedback Software 97

Feedback Software Analytic Tools User Testing Strategy 97

Userpilot

FEBRUARY 5, 2024

For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. However, this benchmark increases to 25% in B2B. For this, you can use an event tracking tool like Userpilot to tag and monitor feature engagement. Tracking custom events with Userpilot.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

The Product Coalition

FEBRUARY 12, 2021

I’ll explain here some of our insights and product design learnings as we came to realize that data without insights or context is totally meaningless: Building our B2C Product Design Journey Establishing our own unique B2C proposition within a B2B DaaS country has been a really interesting journey?—?we

Data Visualization 85

Data Visualization Research Software Reporting Tools User Testing 85

Userpilot

DECEMBER 3, 2022

The acquisition stage in SaaS is quite different from B2B and it usually starts with a trial or demo since customers want to interact with the product and experience value before purchasing. Having the customer journey map in place, you can go further and collect feedback with in-app surveys targeted to particular events in the user journey.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

OCTOBER 6, 2022

In B2B SaaS, many factors influence customer behavior — from psychological to marketing factors to the overall satisfaction with a product or service. Help your customers to choose your product with outstanding experiences and crystal-clear marketing messaging. How to analyze a combination of a few in-app events with Userpilot.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Bain Public

AUGUST 13, 2020

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be leading a workshop on August 21st in collaboration with Acceleprise : The B2B SaaS-focused accelerator. This online event will host a select 8 early stage SaaS companies from it’s Toronto hub! Session Information.

Workshop 52

Workshop B2B Data Visualization Leadership 52

Userpilot

MAY 7, 2024

Rocketbots Rocketbots ( respond.io ) is an AI-powered customer communication platform designed to manage and automate customer conversations across various messaging apps. Groupize Groupize is a meeting and event management platform that needed help with easy-to-grasp product walkthroughs. Rocketbots welcome screen.

Feedback Software 104

Feedback Software Analytic Tools Reporting Tools Customer Communications 104

Amplitude

FEBRUARY 1, 2021

All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. A well-crafted user segment will help articulate the right value prop, and guide you towards the right marketing messages and channels to reach these audiences. Your Product Launch Messaging Should Be Based on Actual Beta Usage.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

FEBRUARY 3, 2023

You can then build a more informed marketing plan that engages customers in their preferred channel, with an impactful message, at the right time. You can invite your users to an interview using different in-app messages, such as slideouts. Create custom events in Userpilot. How do you collect product usage data ?

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

DemandMatrix

JULY 1, 2020

B2B Market is one of the most impacted streams where all the foreign tours, meetings, events, and exhibitions are canceling because of the health crisis. 5 Magical ways for B2B Marketers to successfully sail through the COVID-19 breakdown. Events and exhibitions are one of the targets of this widespread transmission.

Reporting Tools 52

Reporting Tools Data Visualization Entertainment Webinar 52

The Product Guy

APRIL 9, 2020

Left alone, the brain automatically processes inputs from your internal and external environments and allows you (the speaker) to focus on the message and the receiver. Be flexible in your meetings with them as they react to sudden events or start to become a different person so that you can refine your model over time.

Framework 189

Framework User Testing Product Research Weak Development Team 189

Userpilot

APRIL 18, 2023

Userpilot is a customer success platform that can help you trigger personalized in-app messages, create surveys, and access advanced product analytics to grow your SaaS. Introduce yourself to new customers as they sign up First impressions matter—that’s why you must welcome your users with a greeting message as soon as they signup.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

MAY 30, 2023

Allowing you to personalize your marketing messages better. Although more than 50% is ideally a good satisfaction benchmark , Retently’s CSAT benchmark showed that the average CSAT score of B2B SaaS businesses is 65%. Choose a target audience based on their segment, specific conditions, or events. CSAT survey example.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

JULY 19, 2021

Send a personalized in-app welcome message when a new user signs up. In addition, the same research shows that companies that successfully engage their B2B customers achieve 63% lower churn, 55% higher share of wallet, and 50% higher productivity. It allows you to deliver the right message to the right group at the right time.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Mixpanel

JANUARY 20, 2020

Personalize messages and analyze their impact with ease. The Messages & Experiments product evolved significantly in 2019. You can now create dynamic and personalized messages across all message types with liquid templating , and easily analyze link clicks with native tracking. Mixpanel Community.

Data Visualization 71

Data Visualization Analytic Tools Customer Experience Customer Feedback 71

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. How is enterprise SaaS marketing different from downmarket/SMB-B2B SaaS marketing? When you go from B2B SaaS marketing to enterprise or vice-versa, it’s not just the target audience that changes but the methods behind every marketing campaign as well.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Ronke PM

OCTOBER 5, 2023

These power users play a pivotal role in attending customer events like advisory boards and focus groups, offering critical perspectives and insights that guide product enhancements. The cross-functional partners that should be included in these events are the engineering team, design lead, and product marketing manager.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Amplitude

DECEMBER 18, 2018

The new series color picker allows you to select the color you want your data series to return as so you can send the right message with your visuals, or have consistency in series color on Dashboards and Notebooks when looking at multiple charts at once. See the fields you want in the live events table. Available for all customers.

Data Visualization 65

Data Visualization Customer Experience User Testing Customer Feedback 65

Userpilot

NOVEMBER 22, 2022

Thus, they help you customize your brand’s messaging and content strategies to the needs of each segment. You can also fine-tune the in-app marketing messages plus offer more timely and contextual customer service. Firmographic segmentation classifies B2B users according to their shared organization attributes.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Userpilot

OCTOBER 31, 2023

Experiment with different lengths and optimize your free trial period Free trial lengths range from 7 to 60 days, but the most common among B2B SaaS companies is 14 or 30 days, depending on product complexity and the company’s financial situation. The best way to prompt upgrades and have high conversions is to contextualize your messages.

Feedback Software 97

Feedback Software Research Software User Testing Onboarding KPIs 97

Userpilot

SEPTEMBER 29, 2022

Behavioral advertising aims to show potential customers the ad at the right time with the right message to compel them to purchase your products. With behavioral targeting, you decide what visuals and messages to show to specific audiences. Contextual targeting vs. behavioral targeting. 4 ways to collect behavioral data. Feature usage.

Data Visualization 97

Data Visualization Analytic Tools Customer Experience Reporting Tools 97

Userpilot

NOVEMBER 23, 2023

If you do it well, the actual B2B software users will get a solution that creates value for them and helps them on a daily basis. Here’s the breakdown of key analytics features: User segmentation Feature tagging Custom event tracking Heatmaps Heatmaps in Userpilot. You can also trigger in-app messages to recruit beta testers.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105