Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

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Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

FEBRUARY 19, 2024

The drop-off rate is one of the key product metrics to track to improve the customer experience. TL;DR The drop-off rate is the percentage of users who start an action or process but don’t complete it. To lower drop-offs, provide users with proactive support via a resource center and in-app guidance. How to calculate it.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs User Testing 105

Userpilot

OCTOBER 6, 2022

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? What customer data can you collect to derive valuable insights and improve retention? In this piece, we’ll cover everything you need to know about customer behavior analysis. Hotjar — for recording user behavior in-app.

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Analytic Tools Feedback Software User Testing Customer Experience 98

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. “With ABM, businesses treat each account as a market of one” How ABM differs from traditional B2B sales. Customer-centric approach to growing revenue.

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Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

MARCH 14, 2023

TL;DR Freemium is a customer acquisition strategy that gives users access to basic functionality without paying while hiding the more advanced features behind the paywall. With freemium , companies are able to increase their brand awareness and grow their customer base at a low cost. What is the freemium model?

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Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. As companies scale, they often cannot satisfy customer needs equally well. Build a product that users love by delivering value and a good product experience. They lack vision and lead nowhere.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Amplitude

FEBRUARY 1, 2021

All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. A product launch strategy must include clear choices you are making regarding your target market, your value propositions, sales motions, pricing & packaging, customer success plans and org readiness.

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Product launches Strategy User Testing Product Research 111

Userpilot

FEBRUARY 5, 2024

But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? You can calculate the free trial conversion rate by dividing the number of free trial users who upgrade to a paid subscription by the total number of trial users. However, this benchmark increases to 25% in B2B.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Userpilot

NOVEMBER 22, 2022

A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. A user persona is a fictional character whose characteristics and goals mimic those of your ideal customer. User segments are relatively high-level categorical classifications of groups of people.

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Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. The event is for anyone responsible for driving growth for their product. But how do you do that? Product management and leadership speakers.

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Customer Experience User Testing Customer Feedback Research Software 105

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Remember, the biggest thing keeping SaaS businesses from potential customers is the right plan of action. B2B SaaS marketing (down market).

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Enterprise Strategy Marketing Outbound 98

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. John is the co-founder of PricingSaas , a competitive intelligence product that uses AI to summarise pricing changes across the B2B SaaS industry. What product pricing questions to ask customers?

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Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. TL;DR Why is user onboarding important? A step-by-step guide to building a successful user onboarding process: Understand your user personas.

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Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. TL;DR Why is user onboarding important? A step-by-step guide to building a successful user onboarding process: Understand your user personas.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. TL;DR Why is user onboarding important? A step-by-step guide to building a successful user onboarding process: Understand your user personas.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. TL;DR Why is user onboarding important? A step-by-step guide to building a successful user onboarding process: Understand your user personas.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 11, 2023

The ideal user onboarding process is centered around customer needs. It's designed to address their pain points, reduce the time to value, and increase product adoption. TL;DR Why is user onboarding important? A step-by-step guide to building a successful user onboarding process: Understand your user personas.

Onboarding KPIs 52

Onboarding KPIs Customer Experience User Testing Data Visualization 52

Userpilot

MAY 26, 2024

A Customer Effort Score (CES) survey is a powerful tool for assessing how easy it is for customers to interact with your product. It helps you identify areas for improvement and enhance the user experience. Customer effort score calculation. CES surveys might not be enough to collect 360-degree customer feedback.

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Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

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Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Product Coalition

JULY 8, 2020

Paul is a product manager running an 8-people product team for a B2B web application in Seattle. For Paul, it’s easy to see his users’ interests and behaviors but with operational data, Paul will never understand why people are taking certain actions over some other actions in the application. Using messaging channels.

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Feedback Software Data Visualization Customer Feedback User Testing 82

Userpilot

MARCH 14, 2023

Customer data segmentation helps businesses create tailored marketing plans around each customer’s needs, leading to better customer retention. For instance, you may segment by customer profile or buyer persona to help you personalize the onboarding experience. Types of data segmentation techniques.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Experience 98

Userpilot

MAY 9, 2024

The customer onboarding process is essential for product success. From initial sign-up to renewals and upgrades, it guides customers to ensure they have a seamless experience and can easily achieve their goals. TL;DR Customer onboarding helps new users understand and engage with a SaaS product effectively.

Onboarding KPIs 52

Onboarding KPIs User Testing Data Visualization Analytic Tools 52

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. A well-designed conversion path guides customers with relevant information and prompts them to act. Hence this guide.

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Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Customer and market research that goes into building product personas also drives feature development.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

NOVEMBER 20, 2022

Customer experience is so important for product growth and retention. Digitize customer experience to meet customers where they are – online. In this article, we’ll cover: What digital customer experience is and why you should do it. Important steps to digitize your customer experience.

Customer Experience 98

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Userpilot

AUGUST 30, 2021

Product analytics is user-centric data that reflects how your customers engage and interact with your product. A product analytics tool is a type of software that enables you to measure and visualize user data. The data you collect provides you with valuable and actionable insights into customer behavior and customer experience.

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Userpilot

JUNE 8, 2022

This piece will guide you through all the crucial steps of product analytics, from finding important customer data to using various product management analytics tools. Product management analytics revolves around the understanding of user behavior across your product. Customer success teams — for understanding customers’ needs.

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Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Mixpanel

FEBRUARY 2, 2021

Before we get into the details behind our strategy and approach, here’s a quick overview: An expanded data limit on our Free Plan, from 1,000 MTUs to 100,000 MTUs (or up to 100M events per month), representing an increase of 100x. All customer-centric approach. unique end users and all their actions) per month.

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Userpilot

JULY 30, 2019

You now have a customer base already, you have your brand awareness, and you have your awesome team. He slowly but surely counted down towards Drift’s Hypergrowth event, where the eventual product launch took place. An explanation of the pain point your new product solves. Monday have an amazing landing page.

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User Testing Product Research Webinar Customer Experience 111

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Any marketing messages they see then are effectively out of context. But this kind of marketing has a low success rate. It’s all about context.

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Research Software Marketing Customer Communications Data Visualization 36

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. It can also help foster trust with customers and is cheaper to create and maintain than other forms of marketing like paid ads. Content marketing vs product marketing? Do you think there are the same? Definitely not!

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Product Marketing Marketing Research Software Feedback Software 98

Business of Software Conference

SEPTEMBER 3, 2019

Upcoming Events. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? That is really good information, especially for our customers because we actually started to articulate what those features did. Our customers are not only ad blind, they overtly avoid any ads.

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Analytic Tools Marketing Research Software Technical Review 40

Userpilot

APRIL 15, 2024

In this article, we look at how you can use AI to gain in-depth customer insights and how to leverage them to improve the product. We also share a few tools that can help you harness the power of AI to offer a better customer experience. Why is AI for customer insights important? Why is AI for customer insights important?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

FEBRUARY 25, 2021

But to succeed, you have to get the right message out, at the right time, and to as many people as you can who fit your customer persona. Source: Userpilot-test which messaging works best for each of your segments with custom welcome screens! If you’re in the B2B space, you know the importance of success stories.

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Research Software User Testing Outbound Marketing 91

Userpilot

FEBRUARY 20, 2020

In the words of Dave Gerhardt of Drift : Traditional marketing focuses on acquiring and converting customers. … They also promote a company, its brand and ensure the consistency of the marketing message. In the product marketing paradigm – happy customers drive new customer acquisition through the word of mouth.

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