Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. But there needs to be a clear vision and purpose – a “why” so to speak. That marketer was saying, ‘You know what?

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

OCTOBER 29, 2020

And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. It’s unusual to have folks who have a strong vision who are also open-minded.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Mixpanel

FEBRUARY 23, 2021

In the B2B space, if your company is old enough, see if customers bring you with them when they change jobs.” Also, you will find the customers that you paid for may not be good quality customers, or that you’re not making something differentiated enough.” Egan Montgomery Director of Go-to-Market, High Alpha. Bonus advice we love.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. into B2B software.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Business of Software Conference

JANUARY 16, 2020

It’s not your vision in the market. But what I learned after doing this literally like nine thousand times is if you start anywhere you will generally end up with neat positioning that isn’t necessarily differentiated and if you want positioning that wins in a market you have to show how you’re different than everyone else.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108