Remove B2B Remove Differentiation Remove Leadership Remove Software Engineering
article thumbnail

Getting Quality Results from B2B Customer Interviews

ProductPlan

You may also be thinking, “But Steve Jobs said he didn’t talk to customers, and Apple created some of the coolest products out there under his leadership.” These are typically very different people with very different problems and motivations in B2B environments. Software engineers working with blockchain.

B2B 59
article thumbnail

Two Powerhouses, One Vision: How Northpass and Gainsight Will Shape the Future of Digital Customer Education

Gainsight

No platform existed for B2B companies looking to make educational content available to customers. A few years later, in 2012, my company was acquired by SPS Commerce (NASDAQ SPSC), and as part of that acquisition, I joined their leadership team. That was when I became passionate about solving the B2B customer education problem.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How (Industrial) Hardware Is Different from (B2B) Software

Mironov Consulting

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. We pay our software engineering team whether we sell one unit or ten thousand, so per-unit software costs are not useful.

article thumbnail

Conducting User Research in Product Management

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. James builds products and services which delight customers and differentiate companies. Meet the mentors….

article thumbnail

Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. James builds products and services which delight customers and differentiate companies. Meet the mentors….

article thumbnail

The Role of Emotional Intelligence in Product Management

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. James builds products and services which delight customers and differentiate companies. Meet the mentors….

article thumbnail

Finding Blue Oceans #prodmgmt

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. James builds products and services which delight customers and differentiate companies. Meet the mentors….