Product Management Unpacked
SEPTEMBER 24, 2021
Here’s what strategic partner PayPal did to bring scaled product management to life for this startup-oriented software engineer. I was a software engineer, so I was learning a lot of things on the go and on the job,” said Rao of his early-stage product management roles at Parity Cube and other startups.
Product Management University
DECEMBER 2, 2022
If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. It’s the department persona.
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ProductPlan
JANUARY 17, 2023
You may also be thinking, “But Steve Jobs said he didn’t talk to customers, and Apple created some of the coolest products out there under his leadership.” These are typically very different people with very different problems and motivations in B2B environments. Software engineers working with blockchain.
Mironov Consulting
MAY 2, 2019
Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. We pay our software engineering team whether we sell one unit or ten thousand, so per-unit software costs are not useful.
Intercom, Inc.
DECEMBER 21, 2021
Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers. Climbing the leadership ladder.
Gainsight
JULY 11, 2023
No platform existed for B2B companies looking to make educational content available to customers. A few years later, in 2012, my company was acquired by SPS Commerce (NASDAQ SPSC), and as part of that acquisition, I joined their leadership team. That was when I became passionate about solving the B2B customer education problem.
Userpilot
AUGUST 30, 2023
Product management and leadership From the struggle to balance innovation and market fit to maintaining a customer-centric approach to product development and navigating talks with business partners, product leaders face many challenges. Product management and leadership speakers. leadership to uphold your customer-centric focus.
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