Userpilot

MARCH 8, 2022

An iterative product framework for identifying and pursuing the right opportunities to create value. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. How to create a scalable product organization.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

Intercom, Inc.

NOVEMBER 20, 2018

The “ Jobs to be Done ” framework is a useful resource to help frame the context from their side of the fence. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Brian Balfour

JULY 18, 2017

This is part four in a series about 4 Frameworks To Grow To $100M+. In the B2B world you also have B2B products like MailChimp, Slack, or SurveyMonkey that live on this end of the spectrum as they take advantage of viral and paid channels to drive most of their volume. Subscribe to get the rest of the series.

User Testing 65

User Testing Outbound B2B Inbound 65

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

JANUARY 31, 2019

When you say, “We’re not going to do enterprise sales,” and then a massive company waves a massive number of potential dollars in your face, it’s easy to compromise when you haven’t written that out explicitly. Then we also look at inbound as a separate function. Sometimes it’s hard to stand your ground. I’m weak here.”

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. In this post, we’ll go over how to create a B2B marketing plan and how to execute it, which B2B Saas marketing tactics are working best in 2021, and some real-life success stories for each of the tactics. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119