Userpilot
DECEMBER 11, 2022
Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.
Mind the Product
APRIL 27, 2017
Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Figure 2: FRAMEWORK OF VARIOUS METHODS WITH DESCRIPTIONS OF EACH OPTION. The same matrix of methods of product requirements, with key techniques and descriptions. Product Requirements in B2B Software Markets. Choosing the Right Method.
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Userpilot
NOVEMBER 8, 2022
Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.
Userpilot
MARCH 8, 2022
How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.
Product Management University
AUGUST 16, 2018
Understandably so, viewing the market through the lens of the customer (versus the lens of the product) is still the single biggest challenge for the product management profession. Waterfall Product Launches: In the early days of Agile, waterfall product launches were considered a crime on par with treason.
Department of Product
JANUARY 17, 2023
Product teams – and especially B2B SaaS product teams – are all too familiar with subscription pricing, but it’s still rare to see many businesses outside of the major entertainment companies opt for micro subscriptions. Are there specific features of your product you could package into a microsubscription?
The Product Coalition
DECEMBER 21, 2020
Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. It’s a framework to make quick, painless, and informed judgments about your idea so that you know whether it’s worth pursuing. Marketing a new product launch is an entire field all on its own.
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