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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. Let’s dive in!

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Go-To-Market Strategy – Best GTM Strategy Examples for SaaS

Userpilot

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Product-led go-to-market strategy.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management. Susan’s largest contributions to the Product Management field.

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. What is B2B marketing team structure? What to consider when structuring your marketing teams?

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What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

When your product finds itself at the intersection of these three elements, you’ve got solid product-market fit. A16Z General Partner Andrew Chen also offers some helpful quantitative indicators of product-market fit that sit within a similar framework. Credit: Lenny Rachitsky. Earlier, squishy. And a keyword here is organic.