Remove B2B Remove Onboarding KPIs Remove Product Marketing Remove User Experience
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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. When users are considering your product and comparing it with other alternatives.

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6 B2B SaaS Metrics That Matter and How To Measure and Improve Them?

Userpilot

What are the B2B SaaS metrics you should be tracking right now? It’s easy to get swept away by the plethora of vanity metrics out there. But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics.

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Insights: Using product analytics to find metrics that predict retention

Mixpanel

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?

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10 Software Adoption Best Practices and Tips For B2B Companies

Userpilot

We’ve compiled the fundamentals of proper user onboarding that leads to software adoption—so you don’t have to do more research. Software adoption is a step-by-step process to make users comfortable and habitual with a new software system. In SaaS, the median user growth is 4%, while the median activation rate is 17%.

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

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Product Analytics Metrics: What To Track & How To Optimize Them?

Userpilot

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? But how to do it right?

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Macro and Micro-Segmentation (B2B): How To Provide Hyper-Personalized Experiences

Userpilot

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? That way, you can deliver hyper-personalized experiences that speak directly to their needs. The most common variables used in B2B segmentation. What is B2B market segmentation?