Remove B2B Remove Product Goals Remove Product Strategy Remove Vision
article thumbnail

Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    We can’t build a sensible product strategy in a vacuum. 

Strategy 119
article thumbnail

Staff Product Manager vs Senior Product Manager – Which Role is Right for You?

The Product Manager Coach Blog

Core Responsibilities of a Senior Product Manager: Market and Customer Insight: Maintaining a deep understanding of customer behavior and market trends is essential for adapting product strategies to meet customer needs and capture market opportunities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Vision & Strategy. ” Product 3 Goal: etc.

B2B 100
article thumbnail

How to Build a Strong Product Go-To-Market Strategy That Drives Adoption?

Userpilot

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product. Product go-to-market strategy. GTM strategy vs marketing strategy vs product strategy.

article thumbnail

The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Furthermore, it dilutes the strategic value of your portfolio to the three common markets that use all products together the way you intended. In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success.

Marketing 130
article thumbnail

Counter Metric vs North Star Metric – What’s The Difference And Why You Need Both

Userpilot

Good examples of counter metrics include countering trial signup conversion rate with paid subscription conversion rate , Monthly Active Users with product feature usage, and Development velocity with the number of bugs found. B2B and B2C brands have different focal points when it comes to selecting North Star metrics.