Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

svpg

JULY 15, 2016

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision. Product Vision. In truth, buying into a vision is a bit of a leap of faith. Product Strategy.

Vision 101

Vision Strategy User Testing White Paper 101

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Vision & Strategy. ” Product 3 Goal: etc.

B2B 100

B2B Sales Training Product Management Product Manager 100

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. This is often referred to as empowered product development teams.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. This is often referred to as empowered product development teams.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. The frameworks (image 1 &2) highlight the approach to take the product into the market.

Startups 126

Startups Strategy Technical Review B2B 126

Userpilot

NOVEMBER 23, 2023

Dave Martin on how product roadmaps kill outcomes. They lack vision and lead nowhere. It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Strategic value is about aligning features with the company’s vision and long-term goals. Product vision.

Analytic Tools 99

Analytic Tools Feedback Software Product Research User Testing 99

Gainsight

OCTOBER 16, 2020

And when I started in product management back in 2000, it was that sense of excitement and possibility that attracted me to the job—the promise of AOL Instant Messenger and the blank slate. B2B product management has always been strategic. But it’s becoming even more so in this new world of Product-led Growth.

Product Strategy 59

Product Strategy Strategy Customer Experience User Testing 59

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

JANUARY 9, 2023

Product personas are fictional characters that represent real users. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 96

Feedback Software Research Software Analytic Tools User Testing 96

Product Management University

FEBRUARY 25, 2020

Furthermore, it dilutes the strategic value of your portfolio to the three common markets that use all products together the way you intended. In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Vision: Vision Narrative. Vision: Product Walkthrough.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

bpma ProductHub

APRIL 17, 2017

There is an emerging set of tools to do this and make the linkage between the roadmap, objectives, and strategy more visible to employees. has a strategy tool that allows users to clearly define the vision; the “why” to your product roadmap. product/features/strategy. business-strategy-link-roadmap.

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product. Product go-to-market strategy. GTM strategy vs marketing strategy vs product strategy.

Feedback Software 94

Feedback Software User Testing Product Research Strategy 94

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

ProductPlan

JANUARY 7, 2022

Example: App maker wants to transition its client-side product to SaaS. Imagine a B2B software company selling a downloadable app that enterprises install on their machines. Add these and other strategic priorities to the product roadmap (or create a standalone digital transformation roadmap ).

Analytic Tools 93

Analytic Tools Research Software Data Visualization Product Research 93

Lenny Rachitsky

DECEMBER 12, 2023

. 🎖️ The Best of Lenny’s Newsletter 1.

User Testing 86

User Testing B2C Product Research B2B 86

Mind the Product

NOVEMBER 13, 2017

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces. He has been responsible for product strategy, UX, and teams consisting of product and project managers.

Research Software 126

Research Software Product Management Product Manager Management 126

Userpilot

NOVEMBER 21, 2023

Instead of staying in the zone of most competence, divide your attention across all aspects of the product, like the business, tech, and UX. Without vision and looking ‘ahead’ it’s easy to get bogged down in ‘urgent’ low-impact tasks. The ambiguity of product management There’s a lot of ambiguity as to the role of product managers.

Technical Review 94

Technical Review User Testing Product Management Product Manager 94

Bain Public

JANUARY 30, 2023

We are so thrilled to announce our new Director of Product Managent -- Moshe Mikanovsky. Moshe is a leader in product management who started his career on the engineering side, specifically within the enterprise real-time B2B software space. Q] Do you think that company strategy and product strategy are the same?

Analytic Tools 52

Analytic Tools Data Visualization Weak Development Team User Testing 52

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

ProductPlan

FEBRUARY 10, 2021

You want your team to focus first on product strategy , not deadlines. For a B2B software maker, those themes might look like these: Enable a self-serving buying experience online. Where’s the vision, strategic thinking? Your product roadmap should be a strategic guide, not a calendar. Release March 17.

Roadmap 124

Roadmap Customer Experience Technical Review Software Review 124

ProductPlan

JANUARY 27, 2023

The details at the drill-down level don’t support the big-picture vision. This inconsistency is the most insidious sign of a poor product strategy. This objective prioritization helps you avoid the dreaded HiPPO approach to product strategy and communicate the “why” behind an item’s placement in the plan.

Roadmap 59

Roadmap Weak Development Team Customer Experience User Testing 59

UX Studio: Product Management

JUNE 22, 2021

Then after the release, the designer creates a short report about the usage numbers for the next product meeting, so all team members will be aware of how the new feature performed. B2B: customer visits and sales meetings. When you start building a new product, everything is fluid and uncertain. Strategic context.

Data Visualization 130

Data Visualization User Testing Analytic Tools Weak Development Team 130

The Product Coalition

JULY 31, 2022

The first deals that you are going to secure are likely to be much more on relationship and vision than on a working product (or you shape the product together with your design partners as you go, in a later stage). What is it about these companies that make them ideal for you?

User Testing 125

User Testing Product Marketing Marketing Customer Experience 125

Userpilot

AUGUST 30, 2023

About the author – Dave Martin Dave Martin is the founder of Product Leader coaching service RighToLeft , executive coach, and Chief Product Officer with over 20 years of experience. He has helped many leaders and teams refine their product strategies and shift from being feature-focused to product-led.

Customer Experience 104

Customer Experience User Testing Customer Feedback Research Software 104

bpma ProductHub

APRIL 10, 2017

Boston Women in Product (BWP) hosted “Product Roadmaps: A Roundtable Discussion” on March 28th, 2017. Creating a Focused Product Roadmap. According to Richard Banfield of Fresh Tilled Soil, a successful product roadmap is a strategic document that focuses on the product vision and conveys the path to achieve it.

Roadmap 150

Roadmap Customer Feedback Feedback Software Data Visualization 150

Intercom, Inc.

DECEMBER 21, 2021

Productboard founder and CEO Hubert Palan on mastering product strategy. Far too many businesses rely on early-on hunches to inform their product strategies. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. “It is about the people, and vision and purpose and work, in that order.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

The Product HQ

FEBRUARY 6, 2023

Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. As product leaders, a senior product manager’s main responsibilities center around defining, communicating, refining product strategy, and overseeing product planning and execution.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Roadmunk

APRIL 3, 2018

Are we aligned to the company vision? They usually lack a product vision. Latif: One of the concepts around product strategy that I’ve always struggled with is, when can a PM really start to take ownership of it? Melissa: Yeah, I think it starts with, how you define strategy, too.

Research Software 89

Research Software Feedback Software User Testing Product Management 89

UX Planet

FEBRUARY 1, 2024

Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. UX User personas are like detailed maps that guide the development of a product to meet specific user needs.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Amplitude

MARCH 21, 2018

An introduction to product strategy with examples of north star metrics across industries. The product north star is easily the most powerful and misunderstood product strategy framework in use today. Should a company only have one product north star? How do you select a good product north star?

Customer Experience 110

Customer Experience Research Software User Testing Data Visualization 110

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Department of Product

OCTOBER 23, 2022

Since product development is often a blank canvas (particularly in startups) the sheer number of possible scenarios and opportunities you might want to explore can be overwhelming: Should we build a mobile app or not? Yes, we’re B2B but are we targeting small businesses or enterprise? What colour should our homepage CTA buttons be?

Research Software 52

Research Software Product Research Product Management Product Manager 52

Amplitude

MARCH 21, 2018

The product north star is easily the most powerful and misunderstood product strategy framework in use today. More product teams are dealing with the consequences of not defining it at all or defining it the wrong way and leading their team down an unintended path. Should a company only have one product north star?

Research Software 110

Research Software Customer Experience User Testing Data Visualization 110

The Product Coalition

OCTOBER 5, 2021

Whether you are a large enterprise with vast resources or a startup with a limited budget, it’s common to find that you have product development problems that are either not identified or not properly addressed. 5 Key Elements to Check A single product issue may reflect multiple underlying causes.

Weak Development Team 154

Weak Development Team Reporting Tools Research Software Feedback Software 154